Maison Valentino is creating Barbiecore-inspired installations across major cities across the world.
According to Hypebae, the luxury fashion house will be installing its world series ahead of its Fall 2023 “Pink PP” collection. “Ahead of its Fall 2023 “Pink PP” collection, @maisonvalentino is putting a pink print in major cities around the world with a series of installments,” as reported by Hypebae.
An Exclusive Maison Valentino Pop-Up Store Will Take Place From September 21- October 31
Upon debuting Barbiecore- inspired installations across major locations, Maison Valentino will release a pop-up shop from September 21-October 31, followed by a themed music party held in Hong Hong on September 16.
“The campaign will unfold in cities across the world. In China, it will kick off with physical activations at, among others, iconic features of key locations including Aranya in the coastal city of Qinhuangdao. Valentino Pink PP will debut in the Aranya neighborhood with a series of installations, followed by a dedicated pop-up store from September 21 to October 31,” said Jing Daily. “A themed music party will also be held at Belowground at The Landmark in Hong Kong on September 16.
Offline Events and Takeovers Will Take Place In Paris, London, Milan, New York, Singapore, Seol, and Bangkok
The Maison Valentino global takeover will present online and offline events in Paris, London, Milan, New York, Singapore, Seol, and Bangkok. “In addition, the group’s signature hue will be interpreted by a number of creative minds in photography, art, and video, through digital presentations,” as reported by Jing Daily.