Angel Reese has bagged yet another brand deal. Mielle announced that the NCAA star is the brands newest ambassador. This Reese’s first major beauty brand deal.

Banking on the “Bayou Barbie”

The Mielle, Angel Reese partnership will include include marketing, social media, events and a limited-edition product bundle. Dubbed, the “Bayou Barbie,” Reese is known for her skills on the court and her glam off the the court. The basketball star often sports long flowing locks and laid edges. She was recently featured in the 2023 Sports Illustrated Swimsuit Issue.

Mielle says Reese was handpicked for her ability to bridge the gap between sports and beauty. Plus, the baller has long been a fan of the brand.

“This is the perfect partnership. I can’t wait to share more with my fans and introduce my new Mielle bundle. The last several months have been a whirlwind. I feel really blessed,” Reese said.

One Of Many

According to a report by On3, Reese’s many endorsement deals include partnerships with Bose, McDonalds, JanSports, and Outback Steakhouse amongst others. The deals she’s inked rake in over $300,000 per year. The prices she demands make sense considering Reese has made a name for herself these past few years. The formidable basketball player has garnered considerable attention as public interest in women’s sports continues to grow.

Back in April, Reese led the LSU Lady Tigers to victory against the University of Iowa’s Hawkeyes at the 2023 NCAA women’s basketball tournament. Reese is said to have landed more NIL deals than any other player in the NCAA tournament.

A Rocky Victory Lap

After Reese led her team to victory, she celebrated by making the famous John Cena “You Can’t See Me” hand gesture. She waved her hand in front of her face while looking at her lead opponent Caitlin Clark. The tournament, which was highly competitive, was quickly overshadowed by accusations of poor sportsmanship. But Clark made the same hand movement when her team beat Louisville in the race to enter the Final Four. With public debate for and against Reese’s behavior, Reese has since grown to become a symbol of Black defiance.