Mielle Organics founder, Monique Rodriguez, recently stepped forward with a bold claim after her brand found itself at the center of a heated controversy earlier this year. Following accusations of product-related hair loss, which spread across social media, Rodriguez says a competitor paid an influencer to smear her brand.

Rodriguez shared her side of the story in a heartfelt Instagram Live video. She directly addressed the allegations that Mielle’s products were causing hair damage.

“This has been heavy on my heart, so I wanted to share this,” she said. “I’ve always been very transparent with you all, and this situation is no different.”

The founder revealed that her team uncovered a shocking detail. The original TikToker who went viral with claims of hair loss and alleged formula changes was reportedly paid by a competing brand.

“This creator was earning a commission to promote a competitor’s products while spreading misinformation about our products for their own personal gain,” Rodriguez said.

While she didn’t name the influencer in the Instagram video, reports point to TikToker Danesha Mo’nek. According to Rodriguez, Mo’nek’s videos have since been removed from TikTok. However, the fallout from the accusations continues to dominate discussions about the brand.

Social Media Backlash and Consumer Concerns over Mielle Organics

The controversy began in September, with users flooding platforms like TikTok and Instagram to share complaints about Mielle products. Stories of hair thinning and damage sparked concern, with some customers attributing these changes to Mielle’s partnership with Procter & Gamble Beauty.

Rodriguez denied any formula changes, reiterating her commitment to high-quality ingredients.

“Our products are safe. They are based on consistent formulas, sourcing, and processes,” she said.

Still, many customers remain skeptical. Some feel their voices are being ignored by automated responses from the company. Others, who claimed to have used Mielle since 2016, said the products simply don’t feel the same.

Rodriguez’s recent statements about influencer sabotage add another layer to the conversation. While some see her transparency as a step in the right direction, others remain unconvinced. The incident has also reignited broader discussions about accountability in the natural haircare industry and how Black women’s concerns are addressed.

Rodriguez emphasized that her priority remains her loyal customer base.

“Millions of satisfied customers use our products every day without a problem,” she said.

But for many, the reassurance doesn’t outweigh their personal experiences.