There’s a beauty movement that’s as bold as it is breathtaking: new wave makeup. If you’ve been scrolling through TikTok, swiping on Instagram, or catching the latest runway shows, you’ve seen it. It’s a kaleidoscope of color, unapologetic creativity, and boundary-pushing techniques that redefine how you think about makeup.
New wave makeup isn’t just a trend, it’s a statement. It’s about celebrating individuality, breaking the rules, and embracing the power of your face as a canvas. Whether you’re a minimalist looking to dip your toes into the trend or a maximalist ready to paint the town, here’s everything you need to know about this vibrant movement and how to make it your own.
What Is New Wave Makeup?
New wave makeup is all about self-expression. Imagine graphic liners in neon hues, shimmering metallics, exaggerated blush, glossy finishes, and unconventional placements. It draws inspiration from the 80s’ avant-garde looks, the playful chaos of Y2K aesthetics, and even the digital influence of gaming and anime. Think Euphoria meets Studio 54 but with a fresh, modern twist.
New wave makeup defies one-size-fits-all beauty standards. It’s for every face, every tone, and every mood. The trend embraces diversity and encourages experimentation, making it perfect for Black women who want to highlight their rich, radiant skin tones and create looks as bold as they feel.
Why Rock the New Wave Makeup Look?
- It’s Empowering: The act of creating a daring look is liberating. It’s your way of telling the world, “I’m here, and I’m not afraid to shine.”
- It Celebrates Individuality: With new wave makeup, there are no rules. You can be as subtle or as loud as you want, making it the ultimate tool for self-expression.
- It’s Fun! Let’s face it: makeup is supposed to be enjoyable. This trend gives you permission to play, explore, and even make “mistakes”—because in new wave makeup, nothing is a mistake.
How to Achieve the New Wave Makeup Look
Ready to dive in? Here are some steps and tips to help you rock the new wave makeup trend like the beauty icon you are:
1. Prep Your Skin
Start with a hydrated and primed base. Glowy skin is the perfect foundation for any bold makeup look. Opt for a luminous moisturizer and a primer that blurs imperfections while adding radiance.
2. Experiment with Color
This is the time to bust out that electric blue liner or fuchsia shadow you’ve been side-eyeing. Create graphic shapes with eyeliner, blend two contrasting eyeshadow colors, or try a monochromatic look using vibrant tones on your eyes, cheeks, and lips.
3. Play with Texture
Mix matte and glossy finishes for dynamic looks. A matte lavender lid paired with glossy red lips? Yes, please. Don’t shy away from metallics, glitters, or even holographic highlights.
4. Go Big on Blush
Blush is back in a big way. Sweep it high across your cheeks and even onto your temples for a lifted, editorial vibe. Shades like coral, berry, or bright orange pop beautifully against deeper skin tones.
5. Accessorize Your Look
Add tiny rhinestones, pearls, or decals around your eyes or on your brows. You can also layer iridescent powders or glitter gels for that extra sparkle.
6. Finish with a Statement Lip
From glossy nudes to bold blacks, let your lips do the talking. For a truly new wave finish, overline slightly with a contrasting liner color or add a touch of metallic gloss in the center.
Pro Tips for Black Women
- Find Your Color Matches: Jewel tones like emerald green, sapphire blue, and amethyst purple are stunning on deeper skin tones. Don’t shy away from bold shades; they’ll pop beautifully.
- Invest in Pigmented Products: Look for highly pigmented formulas that show up true to color on darker skin.
- Glow Game Strong: A golden or rose-gold highlighter is your best friend. Tap it on the high points of your face to tie the whole look together.