From full-glam looks being all the rage in 2016 to people embracing a soft, subtle beat in 2025, the beauty industry is always rotating trends in and out of style. The latest is sporting a makeup look without one step: mascara. In a society where dramatic eyelashes were once a crucial step, things are changing.
The no mascara makeup look is the newest minimalist makeup trend that offers a beautiful face-framing payoff. If you’re curious about what the trend looks like on melanated skin or why many women are opting for no mascara, dive in.
Why Try the No Mascara Makeup Look?
Aside from it being a trending makeup look, wearing no mascara is convenient. It saves you time on your full glam makeup routine, and is especially more comfortable for those who wear glasses. Additionally, it’s a great technique to embrace if you hate dealing with clumpy mascara.
On the vanity side, embracing a no-mascara look enhances your natural beauty. If you’ve been feeling bored with the typical full-glam makeup routine, switch things up by incorporating clean girl makeup aspects with elements of a full-face. Many people claim wearing no mascara actually accentuates your eyes more.
Examples of the No Mascara Makeup Glam in Popular Culture
Recently celebrities and famous Black socialites have been wearing the no mascara trend. At the 2025 Met Gala in May, celebrities including FKA Twigs and Sofia Richie boldly strutted their natural lashes. Glamour U.K. called the trend ghost lashes.
Rappers Latto and Kash Doll also posted recently to their official Instagram accounts wearing no mascara. “I love how you look without makeup❤️ kids are beautiful,” one user commented under a picture of Kash Doll and her two kids, to which she responded “thank you.”
Tips on Achieving the No Mascara Makeup Look
Contrary to popular belief, the no mascara look doesn’t equate to natural makeup. In fact, it’s about wearing a full-glam makeup look with no lash products. For some, this may seem scary and unflattering, but it’s worth a try. Tons of Black women creators on TikTok have posted tutorials on their preferred no mascara/lash makeup look.
In general, lots of people go extra with their blush, eyeshadow, and eyeliner to make up for the natural lashes. If you really want to draw more attention to your eyes, channel your inner Cleopatra and create a bold cat-eye eyeliner like TikTok user @mariionlabelle. Additionally, experiment with face products doubling as eye products. This includes using pink foundation setting powder on your under eye, or bringing your blush placement higher on your face to your under eye.