Social media will always have opinions. However, when it comes to Black content creators in New York City, there’s plenty worth celebrating. While a few online voices have questioned the originality of NYC-based influencers, a deeper scroll reveals just how vibrant and creative the scene really is, especially when it comes to Black women showing up and showing out.
New York is famously the city that never sleeps, and that energy carries into its content. Whether they’re longtime locals or recent transplants, Black women creators in NYC are constantly serving fresh, authentic, and relatable moments online. From lifestyle tips and beauty hauls to hilarious takes on everyday life, these creators aren’t just influencing—they’re inspiring. So if your FYP is feeling a little dry, here’s a roundup of 10 dynamic Black women content creators based in NYC to add some real flavor back to your feed.
Aiyanna
Aiyanna is easily one of TikTok’s most entertaining creators. While she keeps her exact NYC neighborhood private, her feed is filled with bold, hilarious adventures around the city. From hopping behind restaurant counters to chat with chefs to inviting strangers to lunch, her fearless personality shines through in every post. Aiyanna often shares videos of herself trying new spots to eat and connecting with friendly faces along the way. With more than 2 million followers, it’s clear her charm and confidence keep viewers coming back for more.
AllyiahsFace
AllyiahsFace is a NYC-based influencer who used to live in Atlanta, Georgia. Now in the Big Apple, Allyiah showcases her experiences in the vibrant city. Her videos, which she posts on multiple social media platforms, detail her daily errands and international travel experiences. She recently released content detailing her brand trip with SheaMoisture to Jamaica.
Jaz Turner
Jaz Turner creates content centered on self-care and self-development, especially for Black women looking to pour into themselves. After stepping away from the demands of law school, Turner followed her passion for inspiring others through motivational videos. Now based in New York City, she’s built a loyal audience across platforms with more than 170,000 YouTube subscribers, 500,000 TikTok followers and over 180,000 on Instagram. Her video titles cover everything from “Glow Up Diaries” to “How to Make a Vision Board That Actually Works” and “The Ultimate 2025 Glow-Up Guide.”
Blake Lawren
If you’re obsessed with all things fashion, media, and beauty, content creator Blake Lawren is one to watch. Lawren first got her start interning at Essence magazine before acting as the publications Beauty & Style Editor until 2022. Since then, she’s transitioned to content creation, and even launched her podcast “According to Blake” in 2024. Lawren’s content offers an inside look into NYC’s Black beauty and fashion industry, including “GRWM” and vlogs of high-profile events.
Zyria aka Zycalivlogs
With 10,000 subscribers on YouTube and 70,000 followers on TikTok and counting, Zycalivlogs is on her way to becoming a household name on your phone. Zyria was born and raised in NYC and posts extremely relatable content regarding chasing your dreams and figuring out life in your 20s. She’s so real that one of her most popular video series is “Realistic Days In My Life.” Even the description on Zyria’s YouTube channel reads, “pov: you’re watching the most authentic, unapologetic creator.”
Janneh Konneh
Janneh Konneh is a dynamic content creator who proudly represents multiple communities, including Black vegans and Liberian Americans. Her TikTok is a go-to for both NYC newcomers and locals, offering a blend of lifestyle content and city guides. From “NYC Day in My Life” vlogs to “Fun Things to Do in NYC,” her videos highlight affordable ways to explore the city. With more than 80,000 TikTok followers, Konneh continues to build community while showcasing the beauty of everyday life in New York.
Eni aka Enigivensunday
Eni, also known by her username @Enigivensunday, is a New York City-based content creator. Eni also had beginnings in law, actually practicing at an office before having to choose between content creation and the justice system. Now, as a full-time creator, Eni talks candidly about de-centering work, advice on developing personal style, tips for the girl who wants to pivot, and more with an intelligent flair.
Aaliyah Jay
Since 2012, influencer Aaliyah Jay has been one of NYC’s it-girl content creators. Although Jay has been posting YouTube videos and TikTok’s for years, she recently has updated her content to match with her life. Now, her videos feature vulnerable content like resetting your life, life as a CEO of a jewelry company, and dealing with mental health issues like anxiety. However don’t be mistaken, Jay still takes the time to capture her stunning fashion-forward outfits and flawless makeup routines.
Jae Gurley
NYC content creator, Jae Gurley blatantly revealed that if it wasn’t for TikTok, her identity would cease to exist.
“To say there would be no @JaeGurley without TikTok is an understatement—it goes beyond the username. TikTok has instrumentally changed my life; I can’t imagine a world without it,” she wrote in a 2024 article on Yahoo! Life.
Gurley, who recently shared her identity with millions of followers as a trangender woman, is like a best friend on your phone.
While on TikTok, I befriended so many Black trans women, and this is where I felt most at home. I shared with these women that my community on TikTok keeps referring to me as a “doll’, almost as if they’re waiting for me to transition,” she wrote in the article.
She originally opened up on the platform about being a college student at the prestigious university NYU, before transitioning to full-time content creation.
Nurse Brat
Nurse Brat is a content creator who advocates for working girls, specifically those in the healthcare industry. Not only does Nurse Brat, whose first name is Aminah, create content, but she’s also a successful emergency room travel nurse. Aminah posts relatable content about working in the hospital, balancing multiple jobs, and cute shopping vlogs.