Summer is definitely in full effect and although we love to hear it – we can’t forget that school bells are on the brink of their return.
To get students ready to return in style, PacSun has released their 2022 Back-to-School #MyDenimStory Campaign which brings new denim offerings with an “elevated new logo and premium branding package.”
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The launch features over 200 fresh styles of denim. And also brings “emerging aesthetics” like genderless designs, 90’s nostalgia, and workwear-inspired silhouettes, to the mainstream.
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PacSun has showcased its ability to change with the times, adapt new trends and take on an “anything goes” attitude when it comes to denim; which the brand is proving through their #MyDenimStory initiative.
The hashtag invites the PacSun community to fearlessly engage in sharing their personal denim stories.
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PacSun also invited digital content creators to spearhead the campaign, with the list including Amelie Zilber (@AmelieZilber), Charlotte Briar D’Alessio (@CharlotteDAlessio), Gaëlle Lily Ames (@gigibearrrr), Kat (@WhoIsKat), Malik (@_malikanderson_), Peter Dupont (@peter_dupont), Tyler (@zaptyler), and Travis (@YungTaco).
All of the content creators were involved in styling the campaign, and their own individual looks, as a part of the #MyDenimStory community.
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“Through this campaign, we wanted to develop new styles that enable our consumers to channel the best versions of themselves,” said Brieane (Brie Olson), President at Pacsun. “Denim is so versatile, and it’s incredible to see how people express their mood and embrace their personality with different fits and styling.”
PacSun also understands that “digital and social media will be the catalyst for emerging denim trends.” Because of this the brand will be amplifying community voices, and all those who use the #MyDenimStory on Instagram, TikTok, Snapchat, Twitter and Discord.
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“As a leading retailer at the forefront of virtual and digital relevancy, it was important for us to incorporate mixed reality and cyberculture so that our community, who really value their physical and virtual identities, could engage with the campaign and denim beyond the IRL aspect,” said Olson.
Shop the entire launch here!