Robyn Rihanna Fenty is an artist, entrepreneur, a mogul, and mother. One of the ventures the multi-hyphenate star is most known for is her makeup line, Fenty Beauty.
Fenty Beauty burst onto the cosmetic scene in 2017 with a whopping 40 foundation shades. At the time it was nearly unheard of for a singular brand to serve such a wide range of skin tones.
Since its debut, Fenty Beauty has expanded into nearly every makeup category. And, founder Rihanna has shared every new launch – and her favorite colorways – along the way. A quick scroll through her Instagram feed will reveal the pop star’s product suggestions and reviews. 21Ninety rounded up some of the Fenty Beauty recommendations made by the brand’s namesake.
Fenty Beauty Hella Thicc Volumizing Mascara
One of the newest additions to the Fenty Beauty family is the Hella Thicc Volumizing Mascara. It’s a lengthening and volumizing mascara that boosts your natural lashes. Watch Rihanna apply the product in the Instagram reel below.
The formula packed into this mascara tube is super black to let every amped up lash shine. Plus, the consistency is ultra-creamy to avoid tugging on your natural lashes.
Aside from looking great this mascara doesn’t budge until you want to take it off. It’s designed to be sweat-, humidity-, and transfer-resistant. That being said, when you’re ready to remove the volumizing mascara you can reach for the Melt Awf Jelly Oil Makeup-Melting Cleanser to effortlessly wash it away.
Fenty Beauty Gloss Bomb Heat Lip Luminizer + Plumper
Fenty Beauty’s Gloss Bomb Heat Lip Luminizer + Plumper is the ultimate high-shine gloss. Each of the six shades, instantly plump while adding a luminous tint to your lips. By the way, Lemon Lava is the entrepreneur’s favorite shade at the moment.
The plump comes from a blend of ginger root oil and capsicum fruit extract. Meanwhile, the shea butter and vitamin E won’t leave you with dry lips once the peach-scented gloss comes off.
Fenty Beauty Icon Velvet Liquid Lipstick
Remember the lip look Rihanna rocked during her performance at Super Bowl LVII? It was none other than the Fenty Beauty Icon Velvet Liquid Lipstick in the appropriately named color, The MVP.
The name of this lip product tells you all you need to know about its texture. This iconic liquid lipstick feels like a velvety mousse that softly hugs your lips.
With minimal swipes you get a pigmented pout that doesn’t feel like a dehydrated sponge when dry. It has a doe-foot applicator that precisely lines and fills the lips with this lipstick’s whipped formula.
Rihanna showed off Fenty Beauty’s Icon Velvet Liquid Lipstick in an Instagram reel.
Fenty Beauty Icon The Fill Semi-Matte Refillable Lipstick
Refillable cosmetics aren’t just a trend, they’re the new normal – and Fenty Beauty knows that. That’s why the brand launched the Icon The Fill Semi-Matte Refillable Lipstick.
The lipstick itself is a creamy formula that provides your lips with a pigmented sheen in the color that you choose. While the lipstick feels comfortable upon application, it’s also taking care of your lips. This lip product delivers vitamins C and E as well as amino acids to your pout.
There are two steps to create your perfect tube of lipstick. Step one, select one (or a few) of the lipstick shades. Step two, grab your Fenty Icon The Case Semi-Matte Refillable Lipstick in one of four colors. Then, you can change out your lipstick as often as you want without having to deal with a bunch of clunky lipstick cases cluttering up your vanity.
Fenty Beauty Diamond Bomb All-Over Diamond Veil
In Rihanna’s Instagram reel (below) she’s swiping Fenty Beauty’s Diamond Bomb All-Over Diamond Veil all over her pregnant belly. She truly shines bright like a diamond. And, you can too!
While the mogul is using the color How Many Carats?! there are three other pink and brown shades to choose from. That way, you can customize your glow.
The formula of this head-to-toe shimmer is a jelly-like powder that melts onto the skin. Best of all, you control the glistening effect. Apply a swipe or two for something more subtle. Or, apply several layers for maximum shine.
Fenty Beauty Match Stix Contour Skinstick
If you’ve been let down by contouring products in the past, let Fenty Beauty, and Rihanna, put you onto its Match Stix Contour Skinstick. Available in nine unique shades, a wide range of skin tones can sculpt their face to perfection.
The lightweight long-wearing product is a cream to powder formula. That means that you can easily swipe it onto your face before seamlessly blending it into your makeup look.
Plus, depending on your shade, you can grab two sticks. One stick will be for contour, while the other serves as a bronzer.
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