Rihanna has officially dropped the maternity wear she teased back in July. The renowned singer released a collection of maternity wears through her lingerie line Savage X Fenty. To announce the new line, the brand posted a carousel of pictures showing Rihanna with her firstborn son, RZA. In the first picture, Rihanna can be seen wearing the adjustable bra from the new line while her baby boy wears baby-sized Savage X Fenty boxer shorts.
The slides provide a glimpse into the practicality of the latest maternity wear for everyday mothers. The photographs were shot by Dennis Leupold who has been Rihanna’s longtime photographer and also shot pictures for Rihanna’s photo album.
Changing The Maternity Game
Rihanna has been lauded for changing the maternity wear game. During her first pregnancy, and even with her current one, she continues to push the needle on what pregnancy and fashion can look like. Some of her iconic maternity looks include the famous denim ensemble she rocked alongside her partner and father of her children, ASAP Rocky, when she announced her first pregnancy in May of 2022.
Her baby bump-barring looks have quickly caught on. Stars like Kourtney Kardashian have tapped inspiration from her. The release of this new maternity line reinforces her commitment to reframing maternity wear. While speaking with Vogue, the Barbados-born singer shared that her mission to bring confidence and comfort to moms.
“The new maternity capsule is about bringing that confidence and comfort to moms at every stage of their journeys. I want to remind people that you can still channel sexiness and feel good while being a parent,” she told the publication.
The Savage X Fenty collection features front-facing straps for convenience and a full nursing sling with a neckline to underarm opening. Moms and moms-to-be will also be happy to hear that the collection includes bras with a set of nursing clasps and an added row on the hook and eye closure making them easy to adjust and providing an optimal fit.