When rumors started circulating in January that Rihanna would be starting her own fashion label with French luxury powerhouse, LVMH, we held our breath. Our good sis has already proven that her innate talents exceed beyond just music, and now rightfully being helmed in the beauty industry as a mogul due to her Fenty Beauty and Savage x Fenty success.
According to Business of Fashion, the wait is over, with RiRi's fashion line officially being confirmed! The title of the venture is Project Loud France — after the singer’s fifth studio album, Loud — and will cover “menswear, womenswear, childrenswear, footwear, eyewear, leather goods, and sportswear.” As if Rihanna wasn't already iconic enough, this #BossUp powermove will make Rih the first Black woman to have a brand under the LVMH fashion conglomerate.
As of right now, the official date of the label's launch is TBD, but you can bet we're prepared to have our wigs snatched and coins distributed!
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