Sally Beauty, one of our favorite in-store/online beauty supply stores, continues to prove it is more than just a store; It is a haven for women entrepreneurs to thrive in the beauty industry. 

According to a press release from the company, "Sally Beauty was the first national beauty retailer to provide distribution to popular female-owned hair care brands including Made Beautiful, Mielle Organics, The Mane Choice and Arctic Fox, [etc.]" and they want to help one lucky female-owned hair care brand expand their business. 

PHOTO: Sally Beauty

On June 18th, Sally Beauty announced their launch of a new program titled Sally Beauty Cultivate – For Women by Women. Defined as a "business accelerator program," this will help female entrepreneurs grow their beauty business and earn the backing of the major retailer/distributor or professional beauty supplies. 

"We are thrilled to launch the Sally Beauty Cultivate program," said Carrie McDermott, President of Sally Beauty. "We continue to be inspired by all of the terrific women entrepreneurs we have met over the years and believe in supporting women who are developing products to make her best accessory, her hair, even better."

PHOTO: Grist

At this time, applications for the program are being accepted by Sally Beauty and the top brand selected will receive: "$25,000 in financial support, product distribution at, and mentorship from the Sally Beauty team as well as some of their brand’s famous business owners. They will also receive the opportunity to get their product directly into the hands of high demand beauty influencers at one of Sally Beauty’s monthly influencer events."

"Sally Beauty has a long history of collaborating with women entrepreneurs to help launch their brands in our stores and online. We’re excited to identify the next wave of women entrepreneurs and help support them through the Sally Beauty Cultivate program." Jamira Johnson, VP Digital and Innovation at Sally Beauty commented. "We believe there is so much hair care innovation happening every day in women’s homes, salons, and communities, and we want to encourage that innovation to thrive and grow."

PHOTO: Sally Beauty

With a long history of supporting female-owned brands, this opportunity from Sally Beauty will push the next innovator of hair care into their next phase of greatness and brand development. "[W]ith nearly 1 in 3 sales supporting hair care and hair color brands created or owned by women and 1 in 5 textured hair sales supporting brands founded by African American women," whoever is chosen will be in the right hands. 

Think you have what it takes to apply for Sally Beauty Cultivate – For Women By Women program or know someone who does? Apply today by clicking here and keep in mind the deadline for applications is July 18th. 

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