This just in! Simone Biles is not only a gymnast but an arbiter of style. The 25-year-old recently partnered up with Athleta for her first signature activewear line, Athleta Girl. It is a limited edition collection for girls ages 6-12 designed to induce confidence wherever they go.
The partnership was released today, (April 19) and comes alongside a previous collab that was released a year ago. They aim to inspire the next generation of young girls within and out of sports. “The entire collection is my favorite! It’s been a joy watching it come to life,” said Biles in a statement.
Simon Biles on Instagram
The collection includes everything from sweatshirt sets, tee shirts, tank tops, spandex, a duffle bag, scrunchies and sleeveless hoodies. The vibrant spring neutral tones authentically represent Simone and her resilience in and out of the gymnasium. The collection also features positive affirmations for young girls. They aim to silence limiting societal beliefs and narratives that may tell girls they are unworthy or undeserving of positivity.
Biles shared her excitement on Instagram with the caption, “IT’S HERE! 🥳 My Athleta Girl x Simone Biles collection just dropped! I’m so excited for this collab–I’ve always wanted to curate my own line and co-designing with a partner like @athleta who believes in me 100% has been a dream. I love every part of the #AthletaGirl collection (especially the hidden affirmations – *such* a confidence boost!) and can’t wait to see girls inspired and empowered by it. Tap to shop.
#PowerOfShe #AthletaXSimone #AthletaPartner”
“Since its launch in 2016, we’ve strategically scaled Athleta Girl into a powerhouse category for our brand and a key contributor to our plan to reach $2B in net sales by 2023,” said Mary Beth Laughton, president and chief executive officer of Athleta. “Simone is the perfect partner for us to help empower girls to find their inner strength in school, sports, and play and we’re thrilled to launch this Athleta Girl collection with her.” Said the brand in a press release.
For more on this limited edition drop check out Athleta’s website.