2025 is finally here! For some, the New Year signifies new goals to achieve. For others, the fresh year means saving up your coins for new products to shop. The skincare industry is coming in hot this year, releasing a slew of new products to try.
What Are the 2025 Skincare Releases?
So far, multiple skincare products have hit the shelves in 2025. The new products include cleansers, serums, sunscreen and more. Highlights include Ayesha Curry’s Sweet July Skincare Brand, which is preparing to release its Coffee Fix Peptide Eye Cream. Other skincare products that you can buy now include Fenty Skin’s new Cherry Dub Pore Purify’r Gel Cleanser.
- Best Eye Cream: Sweet July Skincare Coffee Fix Peptide Eye Cream
- Best Lip Balm: Tower28 Beauty LipSoftie Hydrating Tinted Lip Treatment Balm
- Best Cleanser: Fenty Skin Cherry Dub Pore Purify’r Gel Cleanser
- Best Serum: Tatcha Brightening & Firming Vitamin-C Serum
- Best Oil: The Ordinary 100% Organic Cold-Pressed Rose Hip Seed Oil
- Best Face Mask: Topicals Clearly Clarifying & Calming Mask
Best Eye Cream
Ayesha Curry’s Sweet July Skincare brand is preparing to drop its new Coffee Fix Peptide Eye Cream. Coffee is a hot ingredient in the skincare industry due to its caffeine content. Coffee contains the substance vasoconstrictor. When applied topically, coffee-centered skincare products narrow the blood vessels in your under eye, reducing puffiness and the look of dark circles.
Best Lip Balm
Tower28 Beauty rang in the New Year by releasing the Red Bean Mochi LipSoftie Hydrating Tinted Lip Treatment Balm on Jan. 2. Inspired by the tasty dessert, the balm is a rosy nude shade featuring a non sticky formula and sweet, yet subtle vanilla scent. The brand is already known for its SOS Daily Rescue Facial Spray.
Best Cleanser
It’s unclear whether Rihanna is releasing new music, but she released a new Fenty Skin product on Jan. 3. The Fenty Skin Cherry Dub Pore Purify’r Gel Cleanser removes dirt, impurities and makeup. It features the ingredient Barbados Cherry, which is a nod to the singer’s homeland. This lightweight cleanser will keep your skin clear and pores minimized all winter long. Plus it has a cherry scent.
Best Serum
Add some luxury to your 2025 skincare routine with Tatcha’s new Brightening & Firming Vitamin-C Serum. This serum will take your skin from dull to bright. Ingredients include Ferulic Acid and Pro-Glutathione Antioxidant Booster, which targets hyperpigmentation and plumps the skin. In addition, you can wear this serum morning and night, especially under your makeup. According to a clinical study of 18 panelists, the product showed 100 percent brighter and visibly firmer skin in 1 week.
Best Oil
The Ordinary is known for its affordable yet effective skincare products. One of the brand’s newest releases include its 100% Organic Cold-Pressed Rose Hip Seed Oil. Rose hip seed oil is an ingredient which reduces wrinkles and fine lines in the skin. For under $11, this oil targets signs of visible aging. This oil is a secret weapon to add into your skincare regimen for healthier, younger-looking skin.
Best Face Mask
On the first day of January, Topicals tapped Victor Kunda, Marlyn Nae and other content creators to promote their newest product: the Clearly Clarifying & Calming Mask. This mask, in an earth toned jade color, gently targets your breakouts and hydrates the skin. It’s an exfoliating colloidal-sulfur mask for all skin types.
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