Snoop Dogg has elevated his career from rap pioneer to business mogul. His latest venture? A Youtube channel dedicated to children’s learning and empowerment.

Twitter users recently discovered Snoop Dogg’s “Doggyland” Youtube channel and are supporting every minute of the videos! The songs are not only educational but uplifting. Many of the videos are affirmations for kids that help with their self-esteem.

In a preview video about the series, the rapper discussed how open and accepting “Doggyland” is. “You can just be you and be accepted in ‘Doggyland,’ and what’s what these characters represent — diversity, so kids can learn to love each other from the beginning, because hate is what’s taught,” he said. “Love is what’s in their heart.”

Even adults are excited about the series, hoping that they too can grab some self-esteem boosters from the child focused content.

The rapper voices character, Bow Wizzle, in the series. You can watch the series on YouTube and YouTube Kids where you can find songs like “Wheels on the Bus,” “Head, Shoulders, Knees & Toes,” “Everyone Is Different” and “Sharing Is Caring.” Fans of the soundtrack can listen to the show’s 16-track album, Kids Hits, Vol. 1, on Spotify, as well as Amazon and Apple Music.