All of the products on 21Ninety are hand-picked by our editorial team. Most of these products we use and love or come highly recommended by our community. If you grab anything we mention using our referral links we may earn a small commission at no cost to you.
The rise of sustainable beauty is disrupting the beauty industry in impactful ways. Sustainable beauty is helping transform our skin while transcending the beauty industry’s sustainability standards. NTRL By Sabs is the beauty industry’s must-shop sustainable beauty brand. They provide multicultural formulas made with melanin in mind. “The line includes traditional shampoos and conditioners which are rich in botanical ingredients like Shea butter, Matricaria, Coconut and Avocado oil,” said NTRL By Sabs on their about page. There are sustainable and zero-waste options in the collection like shampoo, conditioner and lotion bars. Created with an emphasis on results, with luxury and accessibility in mind, there’s a lot to love about NTRL by Sabs.”
Launched to promote harmony within our everyday routines, MyKirei by KAO is creating simple and clean beauty products. Their line ranges from hair care to body care. They aim to support wellness, confidence and our connection to the world around us. MyKirei by KAO joins brands like Tata Harper Skincare, Romer Skincare and Nécessaire in their push for sustainable products. While there’s still much to do in regards to sustainable beauty, these 6 brands pushing the industry forward.
NTRL By Sabs
View this post on Instagram
Founded by celebrity hairstylist, Sabrina Rowe, NTRL By Sabs was created during the wake of the pandemic back in 2020. NTRL By Sabs products are formulated with sustainable ingredients that are friendly to your body and even friendlier to the planet.
MyKirei by KAO
View this post on Instagram
Inspired by the unique Japanese philosophies of Kirei, MyKirei by KAO explores the balance of life’s simple pleasures that offer you beautifully formulated products from conditioners to foaming hand washes.
Romer Skincare
View this post on Instagram
Skincare that’s doing a little more with a little less, is the top priority of Romer Skincare. Romer’s pared-down product line is made with clean ingredients, sustainable practices, and eco-friendly formulas that will help you to “put your best face forward.”
Tata Harper Skincare
View this post on Instagram
Tata Harper’s ingredients are non-toxic and high-performing botanicals made specifically for all skin types, textures, and complexions. Beauty should not be compromised and that’s where Tata Harper Skincare comes in. By giving you all of the best benefits you’re looking for in skincare, this super clean beauty brand is a must for your medicine cabinets.
Nécessaire
View this post on Instagram
Nécessaire is the hot new kid on the block, and we’re here for it! Dedicated to minimizing carbon footprints, plastic consumption, and reusable packaging, Nécessaire is providing a healthy approach to saving the planet while giving you the products you love most.
ILIA
View this post on Instagram
ILIA’s mission is surrounded by clean, skin-centric beauty that provides natural radiance with effortless transparency. “We believe in skin that looks like skin—and radiance that comes naturally. With transparency as our guide and color as our vehicle, we challenge the conventions of clean beauty to create something radically new, through safe, potent formulas that protect and revive your skin.” States ILIA on their website.