Just when we thought singer, SZA , was taking her foot off our necks, she’s stepped back in for one more surprise. Kim Kardashian’s Skims brand has released new images for its Fits Everybody underwear campaign featuring the grammy-winning singer.
It’s been quite the past few months for SZA. She dropped her long-awaited sophomore album, “S.O.S.” in December and has been on a roll since. The album dominated the charts, spending ten non-consecutive weeks at No. 1 on the Billboard 200 album chart. She announced her North American tour shortly after and began touring in February. While planning for the tour, she has been dropping visuals and pictures that have the girls gagging. Now, with the new Skims’ campaign, SZA will be featured on billboards around the Forum in Los Angeles, where her final tour stop will be held.
The Partnership
The new brand images, shot and directed by Greg Swales, feature SZA posing in a nude-toned matching bra and underwear set. They are from Skims’ size inclusive-line.
“I’m excited to be in Skims’ latest Fits Everybody underwear campaign,” SZA said in a statement. “And to align myself with a brand that strives to make women feel both comfortable and sexy.”
Skims co-founders, Jens Grede and Kim Kardashian, also shared in the excitement about the partnership. They both agreed that SZA was the perfect person to bring on board.
“SZA’s honesty, confidence and dynamic energy are unparalleled,” Kardashian gushed. “She’s truly the woman of the moment, and I’m so honored for her to be featured in Skims’ latest campaign,” Kardashian said.
Grede called SZA a defining voice in popular culture today as well as a multi-faceted who inspires women everywhere.
“We are thrilled to spotlight SZA in this campaign as we believe she embodies the values of Skims,” Grede said.
The singer joins a long list of names who have also partnered with the shapewear and clothing company including Snoop Dog, Rosalía, Indya Moore, and Tyra Banks.
21Ninety has curated a list of our favs from the Skims collection. Shop them below!
Skims Fits Everybody Picks
The square neck body suit is perfect to lounge in or to wear as a top. With double layered fabric, this body suit has a buttery feel. It’s both comfortable and supportive. The body suit has a square neckline along with a low scoop back and features a high cut leg opening. Its thong back remains invisible under clothing.
This slip dress is perfect to wear to bed and even better to wear on a night out. Slip dresses are a statement in today’s fashion and Skims knows that. The effortless yet purposeful look will turn heads. This piece is also another buttery-soft addition to the collection. It is double-lined with adjustable straps and a front scoop neckline.
Who doesn’t love a good crop top? A quality crop is great for running errands or even for heading out for a night on the town. This form-fitting crew neck has, you guessed it, a buttery soft feel! Wear it alone or style it with other pieces, the choice is yours.
You can always count on Skims to give you options. Their offerings range from crop tops to turtle necks. It is crucial that everyone has at least one turtle neck in their arsenal. You might as well make your go to, the Skims turtleneck top. This top is lightweight and made to wear as a base layer or just by itself.
Last up, we have to feature this high neck beauty! The look of a high neck top gives you a sense of class and sophistication. This bralette is an interesting hybrid. It covers your chest but also compliments your midriff. This high neck, racerback bralette is made to mold to your body. It also gives you full coverage and a double layered design for more support.
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