I’m sure many of us can remember a time when wearing natural, curly hair wasn’t as accepted nor as much of a norm as it is now. There’s been a transition happening in the last few years, both literally and figuratively, when it comes to hair. Natural hair can be seen everywhere from the mall to the beach to galas and red carpets.

My cover of @fabulousmag is out today 🖤 Thanks you so much @fabulousmag 🖤 I can’t believe this is our 8th cover together. Thanks so much for having me, being fun as always and letting me speak on a positive message ✨#curlslikeus

A post shared by R O C H E L L E H U M E S (@rochellehumes) on Apr 15, 2018 at 8:22am PDT

Social media has played an exceptional part in the movement, giving us endless tutorials and hair inspo. And thanks to social media, now there’s a #curlslikeus movement happening on Instagram which is allowing women to embrace their natural curls. The hashtag was started by Rochelle Humes, a television presenter and singer for the English group The Saturdays.

#CurlCrushWednesday bought to you by this absolute curl KING @dennis_jean 👑🌀 #curlslikeus

A post shared by R O C H E L L E H U M E S (@rochellehumes) on Apr 25, 2018 at 12:34am PDT

Humes spoke to The Sun and shared that her daughter, Alaia, didn’t like her own curls because princesses she would see on television didn’t have curls. Reluctantly, she straightened her daughter’s hair and is now in the process of trying to get her daughter’s curls back. Rochelle started to lead by example and wear her own natural hair, which has allowed her daughter to be more accepting of her own hair. Since then, Rochelle has been posting pictures of fellow curl girls with #CurlCrushWednesday and #CurlsLikeUs hashtags.

On Wednesday’s we wear PINK 💕 Curl Crushin’ on @lulustone_ this #curlcrushwednesday Thanks @itsdash 💕#curlslikeus

A post shared by R O C H E L L E H U M E S (@rochellehumes) on Mar 28, 2018 at 12:39am PDT

From 3a to 4c, the hashtags are all about loving curls of all textures and types. Humes’ Curl Crush Wednesday features women flourishing in their curly crowns. It’s an addictive scroll through, whether you’re in the mood to appreciate a great wash-n-go or looking for new #hairinspo for your next wash day.

So pretty @tolaniav 😍😍 #hairgoals #teamnatural #naturalhair⠀ .⠀ .⠀ .⠀ .⠀ .⠀ #mynaturalhairstyle #naturalgirlsrock #naturalhairrocks #naturalhairdaily #hairlove #naturalhaircare #naturalhairstyles #naturalhairjourney #respectmyhair #naturalhaircommunity #hairproducts #healthycurls #myhaircrush #naturalgirl #hairgoals #naturalhairgrowth #naturalhairblogger #naturalhairjourney #kinkychicks #curlyhair #curlygirlsrock #curls #kinkyhair #naturalista #teamnaturalhair #healthyhair #curlyhair

A post shared by MyNaturalHairstyle (@mynaturalhairstyle) on Mar 12, 2018 at 3:16pm PDT

Curl crush wednesday