TikTok is at it again. But this time, WOC are calling out Hailey Beiber for her ‘Brownie Glazed Lip Trend’ and the backlash is not pretty.

What is the ‘Brownie Glazed Lip Trend?

The ‘Brownie Glazed Lip Trend’ is a TikTok beauty trend made popular by Hailey Beiber. When the famous model debuted a stunning new pout she called “the lip combo vibe I’m feeling for fall”, social media went wild.

In the TikTok video, Beiber demonstrates how fans can achieve the look for themselves. She starts by lining her lips with the Scott Barnes Lip Liner in the shade “Naomi,” extending the liner a little past her cupid’s bow. Then, she smudges the product with her finger before finishing it off with her “Peptide Lip Treatment” for a glossy, dark brown pout.

Many fans immediately praised the trend, with some posting videos of themselves trying it out. But to some of her Black and Brown fans, the trend is nothing new. Instead, many are calling it appropriation.

When girls have been doing it for years lol #haileybeiber #brownieglazedlip lol 😂 pic.twitter.com/CvGd1KhOvw
— Dreva renello (@drevarenello) September 27, 2022

brownie glazed lips?? bffr 😭😭
— ☆ mykaila ☆ (@glambymykaila) September 24, 2022

I know trends from previous decades tend to change names but, the 90s to early 2000s did the “brownie glazed lips” best pic.twitter.com/vU6QaLwny6
— 🪩 𝑫𝑨𝑬 ✨ (@danayshiamua) September 27, 2022

But even though Hailey Beiber is the brains behind a number of popular TikTok trends, this isn’t the first time she’s in hot water for it.

Who is Hailey Beiber?

Hailey Beiber is an American model and social media influencer known for sparking a number of beauty and fashion trends on TikTok. For example, she recently debuted her crimped hair on social media, reintroducing the 80s trend with a single flat iron.

She started a skincare line called Rhode Skin, featuring her anticipated “Peptide Glazing Fluid” to provide fans with the “glazed donut aesthetic” that she also popularized on social media.

The Problem with the ‘Brownie Glazed Lip Trend’

Hailey Beiber is no stranger to creating a buzz on social media. But unfortunately, her newest lip trend is garnering the wrong kind of attention. Here’s why the Brownie Glazed Lip Trend is problematic:

Hailey beiber