Meet Yelitsa Jean-Charles, the founder, CEO, and creative director of Healthy Roots Dolls.

Her company creates Black and brown dolls with realistic hair that can be washed, detangled and styled. They aim to teach young kids how to take care of and love their natural hair.

In an interview with Women’s Health, Jean-Charles explained that the doll “simplifies that process for them so that they can understand and see how it works, so they don’t look at their hair as a challenge but see the possibilities of what their hair can do.”

Through her talk show appearances, interviews, and growing social media presence, Yelitsa Jean-Charles is inspiring little Black girls everywhere to love their natural hair.

Yelitsa Jean-Charles was born in Canada and raised in New York. Her parents are both Haitian immigrants. Jean-Charles credits her family for instilling in her an entrepreneurial spirit. According to Jean-Charles, her family owned a farm and property in Haiti and that helped her to “always see opportunities and to maximize things.”

In short, she’s an amazing powerhouse of a woman and entrepreneur.

Here’s what we know about her, and how her products are spreading the message of Black beauty and the importance of diversity to the masses.

Yelitsa jean-charles