The 2023 21Ninety Beauty Awards are here! For the first time ever, 21Ninety is giving props to the brands that deliver when it comes to your makeup, hair and body must-haves. The 21Ninety team has got you covered for all your beauty routine needs with more than 80 winners in 21 categories.

This complete list includes Black and multicultural-owned, founded, and focused brands that deliver the ultimate glow up. You’ll find some familiar faves as well as new items to try. These products are noted for their quality, convenience, and even some luxuriousness in the following categories: Makeup Motivation, Crowning Moments, and The Skin We’re In.

There’s no need to wonder which items get the job done when it comes to keeping your hair, makeup and skin tight and right! Check out the who’s-who on this year’s list and how to add the must-haves to your beauty routine.

Makeup Motivation

Makeup Motivation is your beauty routine support system. You’ll find recommendations for just about every beauty-related need on this list of winners. From supplementing your daily makeup routine to elevating your extra-glam, nights out, there’s something for everyone.

Best Makeup Brands for Black & Brown Skin

Best Lipstick for Black & Brown Skin

Best Foundation for Black Women

Best Eye Shadow Palette for Black & Brown Skin

Best Brow Pencil for Dark Skin

Best Makeup Under $21

Best Makeup Brushes & Sponges


The Crowning Moments category celebrates the diversity of Black hair. No matter how you prefer to wear your tresses, there’s a beauty award winner on this list that will speak to your unique style. Get ready to upgrade your hair care routine!

Best Hair Care Brands for Natural Hair

Best Silk Scarf for 4C and Curly Hair

Best Leave-In Conditioner for 4C and Curly Hair

Best Human Hair Wigs for Black Females

Best Flat Iron for Black Hair

Best Moisturizing Shampoo

Best Hair Accessories


The Skin We’re In is a category dedicated to taking care of the body’s largest organ. Cleanse, moisturize, and groom yourself to perfection with the products from the winners on this list.

All skin types are welcome when it comes to finding the next beauty must-have – including sensitive skin.

Best Body Wash for Black Skin

Best Bubble Bath for Women

Best Skincare Kit

Best Facial Mask

Best Moisturizing Body Lotion

Best Razor for Women

Best Unisex Fragrance

Want a more in depth explanation of each 21Ninety Beauty Award winning product. We’ve broken everything down for you here. You can also stay in the know with the winners and all things 21Ninety by subscribing to the newsletter and following us on Instagram, TikTok, Twitter and Pinterest.

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