The 2023 21Ninety Beauty Awards are here! For the first time ever, 21Ninety is giving props to the brands that deliver when it comes to your makeup, hair and body must-haves. The 21Ninety team has got you covered for all your beauty routine needs with more than 80 winners in 21 categories.
This complete list includes Black and multicultural-owned, founded, and focused brands that deliver the ultimate glow up. You’ll find some familiar faves as well as new items to try. These products are noted for their quality, convenience, and even some luxuriousness in the following categories: Makeup Motivation, Crowning Moments, and The Skin We’re In.
There’s no need to wonder which items get the job done when it comes to keeping your hair, makeup and skin tight and right! Check out the who’s-who on this year’s list and how to add the must-haves to your beauty routine.
Makeup Motivation
Makeup Motivation is your beauty routine support system. You’ll find recommendations for just about every beauty-related need on this list of winners. From supplementing your daily makeup routine to elevating your extra-glam, nights out, there’s something for everyone.
Best Makeup Brands for Black & Brown Skin
- Mented Cosmetics Not So Basic Kit
- Beauty Bakerie Coffee & Cocoa Palette
- Black Radiance Artisan Color Baked Face Blush
- Fenty Beauty Match Stix Color Adaptive Cheek + Lip Stick
Best Lipstick for Black & Brown Skin
- Nars Lightweight Lipstick
- M·A·C X Whitney Houston
- The Lip Bar Nonstop Liquid Matte
- Yves Saint Laurent Matte Longwear Lipstick
Best Foundation for Black Women
- Skin by Mented
- Thread Beauty Face It Complexion Stick
- Uoma Trippin Smooth Powder
- Ami Cole Skin-Enhancing Tint
Best Eye Shadow Palette for Black & Brown Skin
- Pat McGrath Labs Mini Eyeshadow Palette
- Dominique Cosmetics Essential Palette
- BLK/OPL True Melanin Eye Palette
- Sacha Cosmetics Trio Eyeshadow
Best Brow Pencil for Dark Skin
- Luna Magic Eyebrow Pencil w/ Brush
- Black Radiance Eye Appeal Micro Brown Pen
- Vive Cosmetics BoldBrow
- Rare Beauty by Selena Gomez Brow Shape & Fill Duo
Best Makeup Under $21
- Fenty Beauty Portable Contour Makeup Brush
- Milani Color Statement Matte Lipstick
- Clinique Bottom Lash Mascara
- E.L.F Pro 12-Piece Makeup Set
Best Makeup Brushes & Sponges
- Lys Beauty Foundation Brush
- Danessa Myricks Yummy Skin Velour Puff Duo
- Beauty Bakerie Blending Egg Sponges
- Mented Cosmetics Foundation Brush
CROWNING MOMENTS
The Crowning Moments category celebrates the diversity of Black hair. No matter how you prefer to wear your tresses, there’s a beauty award winner on this list that will speak to your unique style. Get ready to upgrade your hair care routine!
Best Hair Care Brands for Natural Hair
- Briogeo Hair Aloe + Oat Milk Calm + Nourish Bundle
- Mielle Organics Rosemary Mint Scalp & Hair Strengthening Oil
- Sienna Naturals Dream Curl Cream
- Camille Rose The Perfect & Protect “Leave- In” Collection Trio
Best Silk Scarf for 4C and Curly Hair
Best Leave-In Conditioner for 4C and Curly Hair
- Shea Moisture Leave-In Conditioner for Damaged Hair
- Pattern Beauty Leave-In Conditioner
- Kinky Curly Leave-In Detangler
- Donna’s Recipe Sweet Potato Pie Conditioner
Best Human Hair Wigs for Black Females
- Outre 100% Unprocessed Human Hair Headband Wig
- Luvme Hair Ready-to-Wear Kinky Straight Bob
- Mayvenn Loose Wave Side Part Lace Bob Wig
- Kendra’s Boutique Full Lace Deep Wave Wig
Best Flat Iron for Black Hair
- Ella Bella Ceramic Flat Iron
- BabyLissPro Titanium Plated Flat Iron
- HSI Professional Glider Ceramic Flat Iron
- INFINITIPRO BY CONAIR Tourmaline Ceramic Flat Iron
Best Moisturizing Shampoo
- TPH Honey Fresh by Taraji P Henson
- Sienna Naturals H.A.P.I Shampoo
- Briogeo Hair Destiny Shampoo
- Carol’s Daughter Black Vanilla Sulfate Free Shampoo
Best Hair Accessories
- Baby Tress Edge Styler
- Gymwrap by Nicole Ari Parker
- Mocha Mane Stone-Encrusted Hair Clip
- Alileader Gold Dreadlock Accessories
THE SKIN WE’RE IN
The Skin We’re In is a category dedicated to taking care of the body’s largest organ. Cleanse, moisturize, and groom yourself to perfection with the products from the winners on this list.
All skin types are welcome when it comes to finding the next beauty must-have – including sensitive skin.
Best Body Wash for Black Skin
- SheaMoisture African Black Soap Body Wash
- Dove Shea Butter Body Wash
- Olay Hydrating Body Wash
- Buttah Egyptian Coco Shea Body Wash
Best Bubble Bath for Women
- Honest The Wind Down Bubble Bath
- Bath & Body Works Champagne Toast Bubble Bath
- OUAI Chill Pills
- Soap Cherie Meditation Bubble Bath
Best Skincare Kit
- Buttah Supreme Customizable Skin Kit
- Cay Skin by Winnie Harlow Deepwater Hydration Bundle
- Shani Darden Skin Starter Kit
- Hyper! Skin Hyper Even Daily Duo
Best Facial Mask
- Buttah Charcoal Detox Mask
- Fenty Skin Cookies n Cream Clay Pore Detox Mask
- Aveeno Oat Face Mask with Pomegranate Seed Extract
- Cetaphil Dermacontrol Purifying Clay Mask
Best Moisturizing Body Lotion
- Clinique Deep Comfort Body Butter
- Jergen Ultra Healing Extra Dry Skin Moisturiser
- Slik + Noir Cocoa Butter + Cashmere Whipped Body Cream
- Bevel Body Lotion
Best Razor for Women
- Gillette Venus Pubic Hair & Skin Razor
- Schick Hydro Silk 5 TrimStyle Women’s Razor and Bikini Trimmer
- Billie Razor Starter Kit
- Bevel Essential Disposable Razor
Best Unisex Fragrance
- Malin + Goetz Cannabis eau de Parfum
- Snif Sweet Ash
- Chris Collins Danse Sauvage
- Gucci Mémoire d’une Odeur
Want a more in depth explanation of each 21Ninety Beauty Award winning product. We’ve broken everything down for you here. You can also stay in the know with the winners and all things 21Ninety by subscribing to the newsletter and following us on Instagram, TikTok, Twitter and Pinterest.
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