BET+ has partnered with Entertainment One (eOne), and Quality Films, the film, and television arm of multimedia powerhouse Quality Control Music to bring fans a new show, “The Impact ATL”.
The eight-episode, unscripted series follows five young Atlanta creatives, Ariana “Ari” Fletcher, Jayda Cheaves, Dionte “Tae” Gray, Lakeyah Robinson and Destiny “Dess Dior” Bailey. Viewers will get an all-access pass into their fast-paced lives and moments not shared on the gram.
In an age where social media plays such a key role in business, music, beauty, and fashion, these influencers give a glimpse into their creative process, preparation, and deal-making ventures of what it takes to truly impact the culture. BET+ believes the cast represents a new generation of influencers that have leveraged their personas and technology to amass 19 million plus followers (and counting), grow their businesses, set trends in beauty and fashion, and deliver music that charts.
View this post on Instagram
View this post on Instagram
21Ninety caught up with Jayda Cheaves at the premiere of the show and she filled us in on what to expect from this season.
It’s basically just what I post on my Instagram but more of the back story of it. Yall will see the whole thing. I didn’t leave anything a secret, I gave the real of what I go through everyday behind the scenes. This show will highlight that I really run my business! I’m the one making the phone calls, writing the checks and I do this sh*t foreal!
View this post on Instagram
Fans chimed in on Twitter and give their opinions on the show. A few users loved the first episode and are looking forward to more.
The impact Atlanta on BET+ is sooo good. It really shows the real behind this internet shit I love that. Make me respect the girls even more as well as the motivation 🥰
— Mixed Personalities 🫣 (@xx_LoveNii) October 5, 2022
The Impact Atlanta is sooo good they def delivering
— Chun-LeeJay (@leejaymedinaa) October 5, 2022
The Impact Atlanta was really good! Honestly the most authentic reality show I’ve ever seen.
— PYT (@TheRealPyteeee) October 5, 2022
However, not everyone is feeling the show and had a few things to say about the cast not actually being from Atlanta.
It’s the fact that nun of them are from atlanta & it’s called the impact atl 😂😂 should’ve been the impact of social media cus nun of the pact impacted atl.. we been the shit before social media 😮💨 ask cascade & metro lanes
— the GREATE$T💛 (@brittnoelle__) October 5, 2022
@bet y’all need to be stopped ! Why are y’all creating a show for a bunch of social media stars then calling it “The impact Atl” not one person is from Atlanta or has made an impact in the City ! Make it make sense 😭 #TheImpactATL this has to be a joke
— A$HLEENICOLE⚔️® (@_aasshhllee) October 4, 2022
Impact Atlanta is cute but where are the people really from Atlanta??
— D A E (@daevsday) October 5, 2022
The cast touches on motherhood, entrepreneurship, friendship, gossip, love and more.
“The Impact Atlanta” airs only on BET+ with new episodes dropping every Thursday. Will you be tuning in?
View this post on Instagram
View this post on Instagram