Too Faced is a cosmetic empire. It's a go-to brand for many because of their trusty primers, holy-grail mascaras, creative palettes and, more recently, their "Born This Way" foundation and concealer. This line focuses on emphasizing the beauty in your natural skin, covering up blemishes and imperfections in a believable, your-skin-but-better way. And for that reason, many people exclusively use their formula. And now one of the product's biggest fans, beauty influencer Jackie Aina, will be working with the brand to expand the line to create darker and deeper shades. And we couldn't be more ready.
Aina has been using the foundation for years, as can be seen in this cruelty-free makeup look she shared in 2015:
If you follow her YouTube channel, you know that Jackie is known for representing women on the deep, dark spectrum of the makeup world. She's not afraid to call out brands for neglecting the many tones women of color need and she's always giving props to the companies who account for the wide range of skin tones that makeup lovers possess. From undertones to oxidation, Aina will keep it real with you on which products are worth the money and which neglect your needs. And we appreciate that.
That's why when she made the announcement of her collaboration with Too Faced on her 30th birthday, we couldn't be more excited.
it's my birthday!!! finally the big 3-0 is here and I can't think of a better day to announce the biggest project of my career to date. I've been keeping a little secret for the past few months 🙈 but it's FINALLY time to announce that this year I will be working with one of my favorite brands @toofaced to help expand their Born This Way foundation line and create darker AND deeper shades for all of you 💖 I'm so glad that all of the awareness we've created about INCLUSIVENESS is finally being heard and I get to curate these new shades from the FORMULA all the way to the shade names that will be available to all of you in the near future!!! This is literally one of my dreams! And it couldn't have happened without all of you ❤️ This is what happens when you stand your ground and believe in your message and keep your supporters number one at all costs. I'm so happy that Jerrod and Too Faced trust me with this initiative. best birthday EVAAAA 🙌🏾 time to CELEBRATE
Now we just have to bottle that excitement until an official release date is announced. Have you tried Born This Way foundation? Who's ready for even more inclusive shades?!