Too Faced is a cosmetic empire. It's a go-to brand for many because of their trusty primers, holy-grail mascaras, creative palettes and, more recently, their "Born This Way" foundation and concealer. This line focuses on emphasizing the beauty in your natural skin, covering up blemishes and imperfections in a believable, your-skin-but-better way. And for that reason, many people exclusively use their formula. And now one of the product's biggest fans, beauty influencer Jackie Aina, will be working with the brand to expand the line to create darker and deeper shades. And we couldn't be more ready.
Aina has been using the foundation for years, as can be seen in this cruelty-free makeup look she shared in 2015:
If you follow her YouTube channel, you know that Jackie is known for representing women on the deep, dark spectrum of the makeup world. She's not afraid to call out brands for neglecting the many tones women of color need and she's always giving props to the companies who account for the wide range of skin tones that makeup lovers possess. From undertones to oxidation, Aina will keep it real with you on which products are worth the money and which neglect your needs. And we appreciate that.
That's why when she made the announcement of her collaboration with Too Faced on her 30th birthday, we couldn't be more excited.
Now we just have to bottle that excitement until an official release date is announced. Have you tried Born This Way foundation? Who's ready for even more inclusive shades?!