That’s right folks, our girls are back and better than ever. Good American, founded by Emma Grede, recently tapped the all-girl rap and dance group for an exclusive collection.
From high-quality denim jeans to leather pants and jackets, the collection is entitled “CrazySexyGood.” Paying tribute to women around the world with a focus on body empowerment.
Celebrating All Figures, Curves, Sizes And shapes
View this post on Instagram
CEO Emma Grede said the collection prioritizes and celebrates women in a recent statement.
“At Good American, we have always prioritized celebrating and empowering women. With this campaign, we are thrilled to honor and celebrate the women of TLC. Having paved the way in both music and fashion, as well as acting as trailblazers on social matters, TLC represents the Good American woman in the best possible way, which is why it felt so natural for us to celebrate them with this campaign, ” said Emma in a statement.
The Need For Positive Female Role Models
View this post on Instagram
In this day and age, young girls are facing a difficult feat with positive influences and role models within the music industry that serve as a positive influence. Rozanda ‘Chilli’ explained the importance of the collection and what it means for young girls and for women all over.
“It’s so important for young women to have role models to look up to. It’s incredible to see a brand like Good American that stands for empowering women and promoting the message that you don’t need to change your body shape, style, or who you are, just to fit into what society considers sexy,” said Rozanda ‘Chilli’ to Hypebae.
She continues, “We’re excited to be a part of this campaign because it’s everything we’ve always stood for as a group. We were never the typical ‘girly-girls’ society expected us to be and we were proud to provide a platform that inspired women to embrace their authentic selves. This is the way TLC started and it’s who we are today — unapologetic about who we are, what we wear, and how we feel, and we are proud to share this message alongside Good American.”
Pressure Placed On Women To Look “Traditional”
View this post on Instagram
In TLC’s interview with Hypebae, the girl group emphasized how society often places barriers on women to look and feel a certain way.
“There’s so much pressure placed on women in society, and we’re made to feel as though we aren’t good enough just because we don’t fit into traditional standards of beauty. We’ve always stayed true to who TLC is as a group when it comes to our music, our lyrics, the clothes we wear, and how we present ourselves,” said Tionne ‘T-Boz’ Watkins.
She continues, “We love the way Good American embodies the message of embracing beauty in all forms, and that will always resonate with us. We’re proud to be a part of a campaign that’s about celebrating real women, with real curves, and empowering them to remain true to themselves and feel confident and sexy in their own skin.”