Multi-disciplinary designer, Tulie Yaito, has an Adidas Originals collaboration on the way. Yaito is the co-founder of Yaito a fashion brand she runs with her partner Carlton Yaito. Alongside her designs across various forms, Yaito has grown to become an influential style inspiration for her dedicated community. Her style is eccentric and avant-garde. She is unafraid to push the needle on color coordination and regularly plays with texture and form. In 2021, Yaito told Complex that she hardly defines her sense of style, choosing instead to take a boundless approach to it.
“For me, it’s the history behind a garment. Like, you’ve seen a fabric and it was handmade and quilted a certain way because of someone’s culture. That’s what intrigues me,” she told Complex.
Yaito is known to be able to pull off looks from established designers like Loewe and Rick Owens as well as emerging brands like Hekigae. Her official partnership announcement with Adidas comes weeks after she released a couple of teasers regarding the collaboration. On Yaito’s Instagram account she posted a picture of herself standing under the Adidas logo.
“I am ecstatic to announce my partnership with @adidasoriginals,” she wrote.
Details surrounding the collaboration’s release date remain unknown but it is already garnering excitement.
A Force In Fashion
Yaito moved to Canada at a young age from her hometown in Jamaica. She later relocated to New York where she studied fashion marketing and merchandising. Before veering into fashion, Yaito worked as a financial advisor. This latest Adidas collaboration isn’t Yaito’s first. Alongside her partner, Yaito has collaborated with brands such as Levi’s, Tommy Hilfiger, Russell Athletic, Awake, Roc Nation and others.
Signature Pattern
Yaito and her partner are known for their famous paisley one-handle knot bag. The bag has been making the rounds on social media although Yaito hadn’t initially imagined it would get so popular.
“The beautiful women that support us made the knot bag popular,” she said in the Complex interview.
Yaito is known for incorporating the paisley pattern into its designs. The collaboration with PUMA featured a suede sneaker with a paisley patchwork.