The reimagined Victoria’s Secret fashion show is officially back. The 2024 version of the once-famed show promised to reflect “who we are today” according to brand reps. It’s new terrain for Victoria’s Secret, a brand that, for decades, reigned supreme in the world of lingerie. It was known for its glitzy fashion shows, thin “Angels,” and a highly commercialized version of femininity. But as times changed, so did the desires of the women the brand claimed to serve. With the rise of body positivity, inclusivity, and a hunger for more authentic representation, Victoria’s Secret’s shine began to fade. This created space for Black-owned lingerie brands to step into the spotlight.
One of the most notable brands to emerge from this shifting landscape is none other than “Savage X Fenty,” founded by Rihanna. The singer herself once performed her hit “Fresh Off the Runway” at Victoria’s Secret’s famed fashion show in 2012. Fast forward to today, and she’s revolutionized the lingerie industry with her own brand, becoming a beacon of inclusivity and empowerment for women everywhere, especially Black women.
Savage X Fenty: Leading the Revolution
Savage X Fenty was launched in 2018, just months before Victoria’s Secret announced it was canceling its once popular fashion show. The brand immediately stood out for its commitment to celebrating all body types, skin tones, and backgrounds. While Victoria’s Secret clung to its narrow definition of beauty, Savage X Fenty welcomed women of every shape, size, and complexion. Rihanna’s approach to lingerie was more than just about looking sexy—it was about feeling empowered. The annual Savage X Fenty runway show became a cultural event, replacing Victoria’s Secret’s traditional format with a more diverse and creative spectacle that centered women of all walks of life.
From performing at the Victoria’s Secret fashion show to creating her own line, Rihanna’s growth is symbolic. She didn’t just participate in the industry—she transformed it. It was a transformation that didn’t just end with Savage X Fenty. By redefining what it means to be desirable and worthy of wearing lingerie, Rihanna opened doors for other Black-owned lingerie brands to find success.
The Rise of Black-Owned Lingerie Brands
As Victoria’s Secret stumbled, failing to keep pace with the growing demand for diversity and body inclusivity, Black-owned lingerie brands flourished, offering something the traditional giant simply couldn’t: representation and authenticity.
Nubian Skin
Nubian Skin, founded by Ade Hassan, was created to solve a problem that Black women had been facing for years. There has been a lack of lingerie and hosiery in shades that complemented darker skin tones. Hassan’s brand made it clear that nude isn’t one-size-fits-all. The company quickly gained a loyal following for providing lingerie that made women of color feel seen and celebrated.
Anya Lust
Founded by Krystle Kotara, Anya Lust focuses on creating sensual, luxurious lingerie that embraces feminine energy and sensuality. The brand is known for its use of delicate lace and silk fabrics. They add a touch of opulence to the lingerie world. Anya Lust offers everything from bridal pieces to everyday wear. It has become a go-to brand for women looking to feel elegant, sensual, and unapologetically bold.
Love, Vera
Love, Vera is a brand that places Black women at the forefront of its mission. Launched by Vera Moore, this lingerie line is all about celebrating the beauty of Black women. It offers affordable and stylish pieces in a range of sizes. With campaigns that feature Black models and a focus on inclusivity, Love, Vera has carved out a space for itself in an industry that often overlooks Black bodies.
How Victoria’s Secret’s Fall Paved the Way
Victoria’s Secret’s struggles weren’t just due to the changing tastes of consumers. The brand became synonymous with exclusion and a rigid idea of what sexy looked like. Ultimately, the brand alienated women who didn’t fit the mold. The famous Victoria’s Secret Fashion Show, once a pop culture staple, was canceled in 2019 after facing mounting criticism for its lack of diversity and outdated ideals. Meanwhile, Rihanna’s “Savage X Fenty” Show was praised for including women of all shapes, colors, and sizes. It also gave a space for models with disabilities and trans women.
With Victoria’s Secret past faltering, Black-owned lingerie brands saw an opportunity to connect with an audience that was craving something real, something that resonated with their experiences and bodies. It allowed for a new conversation about what it means to be beautiful and sexy. This is where Black-owned brands like Savage X Fenty, Nubian Skin, Anya Lust, and Love, Vera have truly excelled. They’ve shown that lingerie isn’t just about looking good for someone else. it’s about feeling good for yourself, in a way that’s authentic to who you are.