VISA x 21Ninety

Across many industries, minority and women-owned small businesses are disproportionately funded, and the fashion world is no different. She's Next in Fashion, Empowered by Visa, an annual campaign, is on a mission to change this. Now in its second year, the campaign awarded over $500K in cash grants and marketing support to 50 under-represented, undiscovered, women-owned small businesses in fashion and beauty each year, including 30 Black-owned brands this year.

Visa x 21Ninety is a celebration of the next generation of fashion leaders and their talent, creativity, entrepreneurship, and contributions to the industry. We’re proud to highlight all 50 of the small businesses participating in She’s Next in Fashion, Empowered by Visa, and tell their stories.