Obánj is a tech and fashion app where users can rent designer jewelry from high fashion brands like Chanel, Dior and Hermes. Want to sport a vintage Dior brooch for a morning brunch? Or rock a timeless Chanel necklace for dinner? With Obánj, the choice is yours and the options are endless.
All you have to do is apply to become a member of the Obánj community, and you too could be renting luxury jewelry pieces at a twenty percent discount – 24/7, seven days a week. Once you become a member, you have the option of keeping jewelry pieces for as long as you’d like or switching things up as often as you desire.
Obánj strives to redefine luxury for “women redefining the world.” The brand prides itself on having a “curated closet of timeless jewelry” pieces from the world’s most esteemed and iconic fashion brands; as well as its ability to provide timeless pieces for any and every occassion – nights out, vacations, red carpets, weddings, and photoshoots are all covered with Obánj.
The brand has now launched their “What’s Your Luxury, Sis?” campaign which strives to explore the concept that has taken social media by storm: “Black Girl Luxury.” The campaign poses the questions of, “What does it look like? What does it feel like?”.
With this theme, Obánj, pledges to explore all of the dimensions of the concept, through melanated stories across all lifestyles and aesthetics.
The campaign is even open to supporters who’d love to contribute their views. To participate, users are invited to submit a thirty second clip to the email address [email protected], answering the question “What’s luxury to you?”.