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Your favorite online brand is coming to Sephora — get excited

by christinecauthen

If you love bright lipsticks, pigmented eyeshadows and cute, travel-friendly packaging, chances are you've tried (and probably love) ColourPop Cosmetics. The e-retailer sells makeup in a variety of shades, formulas and in collaboration with celebrities like Karrueche Tran. And although their products are swoon-worthy, one of the best parts of the brand is how affordable it is. You can get a high-performing liquid lipstick for $6 — so basically they're bringing trendy, good makeup to the masses. But if you're not a huge fan of buying things online or hoping the shades you see on your favorite beauty gurus will work on your skin tone, worry no longer. 

Pretty soon you'll be able to swatch, try on and buy ColourPop Cosmetics at your favorite beauty dreamland — Sephora.

It's hard to believe that ColourPop is only a couple years old considering the sheer volume of collections and products they've pumped out and by how much of a household name they are for beauty lovers. But their launch in Sephora will be the brand's first time being sold in brick-and-mortar stores.

Starting in November of this year, Sephora will have added yet another beloved brand — this time at a much more affordable price point than many of their popular brands. This collaboration is a win-win for both brands, expanding their reach and diversifying the products available for those of us who love swatching, sampling and falling in love with new products in those familiar stores filled with wall-to-wall beauty options.

Details about exactly which products will be available aren't out yet, but you can look forward to some of your favorite ColourPop classics as well as some exclusive products just for Sephora customers.

Which products do you hope they'll include on shelves? Tweet us @21Ninety and let us know!