Temperatures are dropping, and as it gets colder outside, it’s the perfect time to get cozy indoors. This season is all about the perfect sweatpants, hoodies, oversized t-shirts, and all things comfy. Just because you are cozy, it doesn’t mean you can’t be fashionable.
Now that we are entering hibernation mode for the fall and winter, it’s all about comfy chic and athleisure that mixes comfort, style, and versatility. Here are five Black-owned loungewear brands that you’ll want to cozy up to this fall.
The DAYO Women brand’s tagline says versatility will make you smile, and this elevated loungewear line proves it to be true. CEO and founder Yolanda White created DAYO Women to fill a “white space” gap in the apparel segment. The line is designed with natural fibers and sustainable fabrics to provide the ultimate comfort, and there are four elevated collections to choose from – Vivid Collection, Limitless Collection, Elements Collection, and the Essentials Collection. Shop their collections for a blend of sexy, cozy, comfortable loungewear.
Inspired by her multiracial roots of African American and Italian culture, Alnika Lovello launched Lovello Elizabeth in 2017 to elevate comfortable, loungewear in the fashion industry. Alnika’s mission is to show that comfort can be versatile and fashionable and for her brand to allow women to be able to throw on a piece of clothing and go. Lovello Elizabeth offers biker shorts, jumpsuits, crop tops, hoodies, and more.
A ready-to-wear womenswear brand, REỌNA specializes in functional pieces that can worn in any season. Founded in 2017 by sisters Christina and Philiscia Abayomi, the brand was created with the mission of reducing waste and producing small batches. Two collections are released each year, and the goal is for each piece to be “season-less,” meaning you can wear it year round. Every piece is designed in Toronto, Canada with a focus on comfort and quality.
After noticing a lack of inclusivity in the fashion industry, Brooke Hargrove Bouzi founded her fashion brand, Thoughtless, to encourage body acceptance. The line offers timeless, versatile pieces that encourage you to embrace your natural shape, curves and all. They offer the comfiest joggers, easy-to-wear bodycon dresses, luxurious silk sets, and so much more.
A mixture of comfy, classic, and chic, Fancy Homebody is a lifestyle brand that focuses on inspiring women to be their most authentic selves while feeling luxurious. Founder and creator, Vanessa Bouie launched the company in 2020. As the world was preparing itself to hunker down, Bouie was creating a line of relatable luxury, elevated essentials. Live your best soft life with this go-to, timeless Black-owned brand.