Beyoncé’s new haircare line, Cécred, is officially live. The line, featuring fermented rice, nourishing hair oil and conditioning masks, released Tuesday. Prior to the products going on sale, online users commented on the surprising affordability of the line. The Cécred shampoo rings in at $30 and the super fan bundle, which includes 8 products, goes for $265.

Beyoncé’s Cécred release comes as the superstar prepares to share her latest musical endeavor, “act ii,” with the world. The project is expected to be a country music album and Beyoncé’s promotion of the forthcoming album has included a celebration of the cowgirl aesthetic. That of course includes, big or Texan hair.

What is Texan Hair?

Texan hair embodies the quintessential Southern belle aesthetic, characterized by its voluminous, bouncy curls that defy gravity. Originating from the Lone Star State, Texan hair is about maximizing volume for a look that exudes confidence and glamour. Unlike sleek and polished styles, Texan hair celebrates the beauty of tousled curls and windswept volume. It’s a nod to Southern charm and hospitality, where big hair is a statement of self-assurance and individuality.

Beyoncé brought the iconic Southern aesthetic to the forefront when she rocked the style at the Super Bowl. The beautifully styled hairdo was the work of her stylist Neal Farrah. Farrah shared that the style was achieved with products Cécred haircare line.

How to Achieve The Look

Achieving Texan hair is all about lifting your locks to the high heavens, a process that begins with meticulous preparation. To kickstart your journey to sky-high volume, make sure to select the right products. A volumizing mousse or spray is essential to give your roots the lift they need, creating a solid foundation for your hair’s transformation. Apply the product evenly throughout your damp hair, focusing on the roots, and then blow-dry using a round brush to maximize lift and volume.

When it comes to styling, the key is to go big or go home. Opt for a wide-barreled curling iron or round brush to create those signature big, bouncy curls that define Texan hair. Working in sections, wrap your hair around the barrel or brush, holding for a few seconds before releasing to reveal voluminous, cascading curls. For those who prefer a low-maintenance approach, hot rollers are a game-changer. Simply roll sections of hair onto the heated rollers, allow them to cool completely, and then release for long-lasting volume and bounce.

To ensure your Texan hair stays in place all day, finish off with a generous spritz of holding spray. This final step locks in your style and adds extra shine and definition to your curls, giving them that irresistible, runway-ready finish.