Issa Rae is one of the most influential creators of this generation. She made her mark on different platforms, from YouTube to HBO, by telling stories that reflect the real and often hilarious lives of Black women. However, she’s not just a writer or actress, but a cultural architect.

With her hands in everything from TV production to haircare and tech investments, Rae is building a lasting empire. Her net worth reflects her hustle, creativity and commitment to creating space for other Black creatives. Here’s a breakdown of how she built her multi-million dollar career.

How Did Issa Rae Become Famous?

Rae, born Jo-Issa Rae Diop, grew up in Potomac, Maryland and Los Angeles, California. She graduated from Stanford University in 2007 with a degree in African American studies and later studied acting at the New York Film Academy. In 2011, she created a web series called “The Misadventures of Awkward Black Girl.” It went viral on YouTube and quickly gained a cult following.

The show resonated with Black women who had never seen themselves portrayed in an awkward, smart and funny way. Later, Rae earned help from Pharrell Williams, who promoted the web series on his “i am Other” YouTube channel and helped financially fund the second season.

Her big break came in 2016 when HBO picked up her semi-autobiographical show “Insecure.” The show ran for five seasons, earning critical acclaim and multiple Emmy nominations. Additionally, Rae starred in, co-created and executive produced the series.

“Insecure” was more than a good show, but a cultural moment. Rae became known for her unique voice, dry humor and sharp eye for casting. The show launched the careers of other Black stars including Yvonne Orji and Natasha Rothwell.

What Are Issa Rae’s Biggest TV and Movie Successes?

“Insecure” was a major success for HBO. According to Variety, Rae signed a multi-year deal with WarnerMedia in 2021 worth $40 million. The deal included developing new shows through her production company, Hoorae Media.

In addition to “Insecure,” Rae has showcased her acting skills in films including “The Photograph,” “Little,” “Barbie,” and “The Lovebirds.” On the animation side, she’s lent her voice to animated projects like “Spider-Man: Across the Spider-Verse,” where she played Spider-Woman.

Her production company was also behind the HBO series “Rap Sh!t,” a comedy loosely inspired by the rise of the City Girls. Rae created the show and co-wrote several episodes before it was cancelled by the network after a second season. Nevertheless, Rae’s acting and production credits have significantly boosted her earnings over the years. While exact figures vary, Forbes reports that Rae consistently earns millions annually from TV, film and producing projects.

What Businesses Does Issa Rae Own?

Rae is a certified businesswoman. In 2019, she partnered with Atlantic Records to create Raedio, a music label. Raedio’s first release was that same year with TeaMarrr’s song “Kinda Love.” The label also aims to pair artists with films, television projects, podcasts and more.

In 2020, she founded Hoorae Media, which develops film, TV, digital content and music. Under Hoorae, she’s helped launch the careers of several Black creatives and continues to champion inclusive storytelling.

That same year, she became the co-founder of natural haircare brand Sienna Naturals. The company has received praise for using plant-based ingredients and sustainable practices. Rae often appears in campaigns for the brand, helping boost visibility and trust.

Her portfolio extends to tech. In 2022, Rae invested in Streamlytics, a data company that helps people of color control and profit from their digital data. She’s also been involved with Hilltop Coffee + Kitchen, a café chain based in Los Angeles. In 2023, Rae developed prosecco line Viarae with E.&J. Gallo Winery. 

Does Issa Rae Own Property?

Rae owns real estate in Los Angeles. As the co-owner of Los Angeles-based Hilltop Coffee+Kitchen, she’s been vocal about the importance of investing in Black communities and supporting local businesses.

“It was a big deal to purchase property in South L.A., and our ultimate goal is to have a studio and that is in the works.” Rae told Marie Claire in 2022. “I have such a love for where I come from and my city, and I also just approach my business ventures with my lifestyle in mind.”

In 2022, Rae offered a Los Angeles home for under $60 on the platform Airbnb.

“I’m inviting guests to spend a weekend in my hometown to experience the culture, businesses and communities that influence my storytelling on screen,” Rae said. “I can’t wait to show guests all the things that make black LA so special.”

What Is Issa Rae’s Net Worth?

According to Celebrity Net Worth, Rae has an estimated net worth of $20 million as of 2024. That number reflects her earnings from acting, producing, business ventures and strategic partnerships.

Her $40 million overall deal with HBO, along with her production company’s projects, continues to secure her spot as a Hollywood power player. She has also boosted her income through voice acting roles, high-profile brand partnerships and savvy investments in the beauty and tech industries.

In interviews, Rae has made it clear that she’s not just chasing checks. Instead, she’s building a legacy. She once told Forbes in 2025, “It happened organically, and it happened because these were things that we were all already doing. For me, it was just about formalizing it and building intention around it.”

Her wealth is a byproduct of staying true to her voice, uplifting her community and never compromising her creative vision.

Frequently Asked Questions

What Is Issa Rae’s Net Worth in 2024? Issa Rae’s net worth is estimated at $20 million, according to Celebrity Net Worth.

Is Issa Rae Still Acting? Yes, she continues to act, produce, and run her media company Hoorae, with several new shows and films in development.