Issa Rae has recently expanded her Viarae sparkling wine brand with a new addition. The mogul has now launched Viarae Prosecco Rosé. Following the success of Viarae Prosecco, launched in 2023, the new rosé brings a new vibe to her lineup.
The new bubbly is crafted from a blend of Glera and Pinot Noir grapes sourced from Italy’s Veneto region. Viarae Prosecco Rosé offers a vibrant flavor profile with notes of raspberry, strawberry, and peach alongside a touch of sweetness. Rae’s goal was to create a sparkling wine that suits celebratory moments. Priced at about $19.99, the new rosé is gearing up to be a popular choice for casual sips and special occasions alike.
Issa Rae: A Business Woman
Viarae isn’t the only business venture under Rae’s belt. Rae has also built a reputation as a serial entrepreneur with diverse projects.
Raedio
In 2019, she co-founded Raedio, an “audio everywhere” company in partnership with Atlantic Records. It combines music publishing and supervision for artists, including Rae herself. This venture has played a role in the soundtrack creation for her various film and television projects. Its main goal is to keep Black artists and creatives featured in mainstream media.
Hoorae Media
On the film and media front, Rae launched her own multimedia company, Hoorae Media. Established in 2020, Hoorae is a production company that champions diverse storytelling across film, television, and digital content. Hoorae’s impressive portfolio includes Rae’s own hit show “Insecure” and projects like “A Black Lady Sketch Show.” It is also the production company behind the upcoming buddy film, “One of Them Days” starring SZA and Keke Palmer.
Sienna Naturals
Additionally, Issa Rae has launched Sienna Naturals. This natural hair care line provides sustainable, health-conscious products tailored for textured hair. With co-founder and friend Hannah Diop, Rae’s vision for Sienna Naturals aligns with her commitment to supporting inclusive beauty standards and offering products that address specific needs of Black women’s hair.
From sparkling wines to natural hair care, Rae’s expanding business portfolio reflects her dedication to creating opportunities and products that resonate with her community. Each venture is infused with her unique voice, whether it’s in the vibrant flavors of Viarae Prosecco Rosé or the inclusive storytelling of Hoorae.