With a million-dollar brand of viral products beloved by stars and everyday consumers alike, Jesseca Dupart is inspiring. As the CEO of Kaleidoscope Hair Products, she possesses ambition, hustle, and heart. The New Orleans native is not only a self-made millionaire, but also a cultural force. She’s helping Black women feel seen, celebrated and successful. Dupart’s also known for her high-profile relationship and marriage to rapper Da Brat, with whom she shares a growing family and expanding business ventures. Here’s a breakdown of how Dupart built her fortune and what to know about her current net worth.
How Did Jesseca Dupart Become Famous?
Before she became a nationally recognized entrepreneur and philanthropist Dupart was a hairstylist. Based in New Orleans, her hustling turned her passion into a major profit. As a teenage mother who overcame financial hardship, Dupart never lost her ambition. She worked hard and opened her first Kaleidoscope Hair Salon. Unfortunately, after a devastating fire, she was forced to rebuild from scratch. However, that moment was only a minor setback and marked a significant turning point in her life.
In 2014, Dupart officially launched Kaleidoscope Hair Products from her trunk and kitchen, selling bottles one-by-one and documenting the journey on Instagram. Her unapologetic confidence, colorful brand visuals and direct connection to her community helped the business go viral.
“I was a hairstylist for years, and one of my clients decided to decline my services in favor of another hair stylist and came back to me with severe hair issues, [and] I felt responsible for growing it back, and by the grace of God, one of my associates at the time was working on his own projects in the hair care space and provided me with a few of his resources to get connected with manufacturers,” Dupart explained to Forbes in 2023. “I was able to discuss some of my business ideas that I wanted to market, and in 2014, Kaleidoscope Hair Products was birthed. It was leveraging social media with genuine disruptive marketing and out-of-the-box ideas that helped us grow exponentially.”
Within a few years, Kaleidoscope grew into a multi-million-dollar company. Dupart credits her success to understanding her target market and leveraging digital tools early on. Her viral marketing campaigns, often featuring skits and celebrity influencers, earned her millions of views and even more sales. She’s since become a popular business speaker and a prominent social media personality.
What Is Kaleidoscope Hair Products’ Net Worth?
Dupart, affectionately known online as “Da Real BB Judy,” built her empire on authenticity and innovation. She effectively transformed her salon background and social media savvy into a multi-million-dollar hair care empire. The value of Kaleidoscope Hair Products has sparked widespread curiosity, especially as the brand continues to grow in visibility and success.
According to Beauty Independent, the company generated over $20 million in revenue within just a few years of launching. However, Dupart has never publicly confirmed her company’s valuation. Among Kaleidoscope’s standout products is the Miracle Drops. It’s a hair growth serum that helped propel the brand into mainstream beauty spaces. The success of this single item allowed the company to expand into big-box retailers, like Target and Walmart, bringing Black beauty products to shelves across America.
Business Endeavors Beyond Hair
While Kaleidoscope is at the center of Dupart’s business empire, it’s far from her only venture. In 2019 she released her book, “When The Miracle Drops: How Instagram Helped Turn a Quick Fix Into A Million-Dollar Product.” The book is a detailed story about how she utilized social media to create a profitable business. Dupart is also known for her philanthropic work, including generous donations to businesses and supporting young women. During the COVID-19 pandemic, the entrepreneur pledged $50,000 through her non-profit KaleidoKares to support young girls with long-distance learning.
“Throughout my career, I have donated to several businesses based in New Orleans, so I jumped at the opportunity to empower young girls as they are struggling during this virtual school year,” she told Philanthropy Women in 2020. “I have always loved giving back to the community.”
Her business moves also extend into media and entertainment. With her wife Da Brat, she has continued expanding her brand presence. In 2021, the couple starred in the WeTv reality show “Brat Loves Judy.” They even created the Kaleidoscope X Da Brat Styling Collection, which features gel, mousse and texturizing spray catered to protective styles. Their inclusive approach to love and motherhood has also opened the door to endorsements and collaborations with brands that want to showcase real, diverse families.
Does Jesseca Dupart Own Real Estate?
Dupart is a proud property owner who doesn’t just invest in buildings and communities. Her real estate portfolio includes commercial properties. In 2018, Dupart took to Instagram, showcasing her closing on her first commercial property. A year later, Biz New Orleans reported that Dupart purchased a strip mall called Miracle Plaza. The move was a joint venture with New Orleans councilmember Cyndi Nguyen.
“I went into real estate to have different streams of revenue, but there’s another side to it of maintenance and insurance,” Dupart told Beauty Independent in 2020. “I’m not saying that’s a bad thing, you just have to stay educated on it. I’m selling two properties right now not because they are failing, but because I’m not fully educated on them. I had a property management group that wasn’t handling things right.”
Her real estate ventures have helped diversify her income and allowed her to model generational wealth-building strategies for her audience.
What Is Jesseca Dupart’s Net Worth?
Dupart’s estimated net worth is around $1.3 million, according to Market Realist. However, many industry insiders believe her fortune is likely much higher. Her main source of income is Kaleidoscope Hair Products. She also brings in revenue from retail partnerships with stores, like Target and Walmart.
Additional income comes from reality TV deals, paid speaking engagements and social media. She has also invested in real estate. Whether she’s blessing her fans with business advice, dropping a new product line or supporting local communities in need, Dupart proves that Black women can build wealth.
Frequently Asked Questions
When Did Jesseca Dupart and Da Brat Meet? Dupart and Da Brat reportedly met in 2017. The two married in 2022 in a lavish Atlanta ceremony and welcomed a baby boy in 2023.
What Does Jesseca Dupart Do for a Living? Dupart is a beauty entrepreneur, real estate investor and philanthropist. She founded Kaleidoscope Hair Products and also earns income through television, public speaking and investing.
Is Kaleidoscope Hair Products Black-Owned? Yes, Kaleidoscope Hair Products is proudly Black-owned and woman-owned.