July 16th marks this year’s Prime Day — Amazon’s "holiday" filled with site-wide deals. This year’s Prime Day has been confirmed to last 36 hours instead of their usual 24, according to Polygon. Prime members can access some Prime Day deals now on items like Amazon’s Echo devices and their subscription services. 

photo: Amazon

This year’s Prime Day is expected to bring deals on Amazon’s private-label clothing brands as well as their accessories brands. Amazon also has a handmade collection — which is the brand's way of rivaling Etsy — that we can expect to see discounted as well. 

Prime Day has turned out to be a virtual Black Friday in summer, and past years have brought some great sales to prime members. Last year’s Prime Day featured sales on beauty items, stock-up items and kitchen deals. Last year Amazon even had $100 gift cards on sale for much less than their value. 

To ensure you get the most out of Prime Day, be sure that you're signed up as a member. For those who aren’t members, it’s better to sign up sooner than later, seeing as some deals have already been posted and more are on the way for members to take advantage of. 

Amazon also has a 30-day free trial if you’re unsure about the commitment of $12/month or $119/year; if you’re a student, you get a 6-month free trial and a membership fee for half of the yearly price for up to four years. 

Be sure to set your alarms for July 16th at 3 p.m. and keep looking out for deals until July 18th. Check out this year's Prime Day video below:


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