Rihanna has made yet another mogul move, and it could be huge. According to documents that Billboard reviewed, the “Man Down” singer filed two applications through her company Roraj Trade, LLC, for Fenty Hair with the United States Patent and Trademark Office. The hair line will include a variety of hair car products like extensions, nets, and haircurlers, among many other items.

Self-Made

Exactly two weeks ago, several publications, including Forbes reported that Rihanna was America’s youngest self-made billionaire, and with the recent revelation about Fenty Hair, it is easy to see why Rihanna continues to be a success.

 

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More Success

Fenty Hair will be another addition to Rihanna’s array of thriving businesses which have all played an integral role in catapulting her to the mega business woman that she now is.

Perhaps the most delightfully surprising element about all of this is the fact that the new mom moved in silence and quietly released this information to the world when we all least expected it. There are so many hidden gems to uncover in Rihanna’s business strategy and how consistent and intentional she has been in building her empire.

 

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Globalizing Her Brand

Back in June, the “Wild Thoughts” singer launched Fenty Beauty in Africa, specifically in Botswana, Ghana, Kenya, Namibia, Nigeria, South Africa, Zambia and Zimbabwe. Making the move to diversify into the hair industry is a strategy that many fans online are already anticipating will be wildly successful. Rihanna also owns Fenty Beauty, Fenty Skin, and Savage X Fenty has seen a lot of success with the reception of those brands due to the inclusivity and top-notch quality, and this will probably be no different.

 

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New Life

The Barbados-born beauty welcomed her first child with boyfriend A$AP Rocky back in May, and amid the newness and excitement of child birth, she continues to strategize and globalize her brand.

 

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Avon Lady, Where?

Although there was a time when fans referred to the singer as the “Avon Lady,” because she had not released an album, but instead got into beauty and cosmetics, it is fair to say that being the Avon Lady continues to pay off in leaps and bounds.

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