Superstar Rihanna and her growing baby bump are featured in Louis Vuitton Men’s latest advertising campaign. The brand’s creative director, Pharrell Williams, revealed the news via an Instagram post.
“Louis Vuitton Men, Spring-Summer 2024,” he captioned the post.
This marks the super producer’s first campaign for the French brand. What better way to kick it off than with megastar Rihanna? In the ad, the “Diamonds” singer is seen wearing a pixelated Damier check-printed leather shirt. Her shirt is only partially buttoned, exposing her baby bump. Her arms are adorned with Louis Vuitton’s signature monogrammed leather bags. The billboard debuted on Thursday in Paris.
According to WWD, a Louis Vuitton spokesperson only confirmed that the new campaign featured Rihanna but wouldn’t provide any additional details.
Rihanna & Baby Bump No. 2
This isn’t the first time Rihanna’s second baby bump has made a stunning appearance. The “Lift Me Up” singer revealed her second pregnancy during her iconic performance at this year’s Super Bowl LVII Halftime show. For the performance, RiRi rocked a monochromatic red ensemble revealing baby bump number 2. According to CBS, her outfit consisted of a custom jumpsuit and bustier by Loewe and a floor-length puffer from Alaïa. The singer’s rep confirmed her pregnancy shortly after her performance.
Rihanna and her boyfriend, A$AP Rocky, welcomed their first child last May. The couple named their son RZA in honor of rapper and producer RZA, leader of the Wu-Tang Clan. Rihanna recently released photos of her maternity shoot with baby RZA, and fans were obsessed.
“In honor of my first pregnancy, embracing motherhood like a g, and the magic that this body made! Baby RZA… he in there not having a clue how nuts his mama is, or how obsessed he was bout to make me #maternityshoot2022#tobecontinued,” the singer wrote.