Rubi Rose has built a name for herself in the realm of music, social media, modeling and entrepreneurship. Originally from Lexington, Kentucky, she rose to worldwide recognition after serving as a video vixen in Migos’ viral 2016 hit music video, “Bad and Boujee.” Since then, she’s leveraged her confidence and digital clout to build a multi-faceted career that spans rap, acting, content creation and business ventures, including an OnlyFans and brand deals. Far more than just an internet sensation, she’s successfully shaped her own path with hustle, style and strategy.

How Did Rubi Rose Become Famous?

Rubi Rose made her first splash as a featured model in the Migos + Lil Uzi Vert music video “Bad and Boujee” in 2016, a public debut that instantly put her on the map. Coasting off her momentum, she then began recording music in 2018, debuting on an unreleased Playboi Carti track called “On Top.” Her 2019 breakout single, “Big Mouth,” earned impressive streaming numbers and solidified her transition into rap.

Internet Fame

Rubi Rose has quite the digital footprint, combining risqué with bold branding. She built a major presence and earned millions of followers on Instagram and TikTok, joining OnlyFans in 2020. As a content creator she has earned millions, citing it as a stepping stone for her independence and branding.

Though she has yet to be formally credited with lead roles, Rubi Rose has only fortified her on-screen presence. She made cameos in major music videos, including Cardi B + Megan Thee Stallion’s “WAP” in 2020, and appeared in Latto’s “Brokey” video in 2024. Her magnetic persona has easily translated into on-screen roles within the music space.

Music

Rubi Rose knew it was time to differentiate herself from other Internet personalities. Following the success of her single “Big Mouth,” she released her debut mixtape “For the Streets” December 2020, featuring big-name artists, like Future and PARTYNEXTDOOR. Though it didn’t exactly chart, it was a big step in showcasing her artistic ambition. In 2021, she earned a spot on XXL’s Freshman Class, which is a major stamp of approval for rising rap talent. In mid‑2023, she joined Interscope’s Mogul Vision imprint and dropped the single “Hood Bitch Aesthetic,” going on to support Sexyy Red’s “Hottest Hood Princess” tour as a performing act.

Business Ventures

Rubi Rose’s brand extends well beyond a single platform. She leveraged her online persona to build a modeling portfolio with major name fashion labels. Taking it a step further, she launched an OnlyFans account, framing it as entrepreneurship and personal independence. Despite social backlash, it was a lucrative financial step for her. Additionally, she engages in social media partnerships and merchandising that align with her bold aesthetic and leadership in the creator economy.

What Is Rubi Rose’s Net Worth?

Estimates of Rubi Rose’s net worth vary widely. Some outlets report $1.1 million, while others say $4-5 million. Nonetheless, she’s made some impressive earnings from multiple streams of income. These include music, modeling, digital content, and brand partnerships. Her net worth will only continue to rise as her career expands, pouring into her recording career and subsequent touring.

Did DDG and Rubi Rose Date?

Yes, Rubi Rose and DDG were in a romantic relationship for several years. Their relationship was known for being both high-profile and toxically tumultuous. The two social media stars began dating around 2020 and often posted each other on social media, quickly becoming a spotlighted couple in the hip-hop and influencer world. Their relationship underwent incessant breakups and public drama, including a few social media spats. In 2021, Rubi Rose accused DDG of being emotionally manipulative and disrespectful, while DDG claimed she was difficult to be with. The pair officially split later that year, with DDG going on to have a similar dynamic with the woman he now shares a child with, Halle Bailey.

Who Has Rubi Rose Dated?

Rubi Rose has been romantically linked to several well-known figures in the music and influencer industries. Beyond her highly publicized relationship with DDG, she was also reportedly seeing 21 Savage. Rumors of their coupling circulated in 2020 after fans noticed interactions between the two online. However, neither confirmed a serious relationship. She and Playboi Carti were also allegedly involved early in Rubi Rose’s career, though it ended abruptly. In an interview, she later described their time together as “toxic.”

Rubi Rose was briefly linked with Lil Jay in 2021, but the relationship before she sparked dating rumors with French Montana. The two were spotted together in 2022, but neither confirmed anything official. Rubi Rose has done her best to remain fairly private about her love life, choosing to focus more on her music, modeling, and brand-building.

Frequently Asked Questions

Is Rubi Rose Ethiopian or Eritrean? Although Rubi Rose’s mother was born in Ethiopia, she is of Eritrean descent.

Did Rubi Rose do a BBL? Despite much public speculation, Rubi Rose negates getting a BBL. In fact, she’s openly spoken out about butt enhancements via social media, encouraging women to be disciplined, hit the gym, and build their dream bodies themselves.

What Does Rubi Rose’s Dad Do? Rubi Rose’s father, John Benton, is a lawyer of Japanese and African-American descent. Her mother, Nardos Ghebrelul, is an Eritrean immigrant and a dentist. She is also the middle child of two sisters, Scarlette and Coral.