Looking for some great Sephora products to buy for springtime? 21Ninety’s got you covered.
If nothing else, the beauty superstore is a haven and a mecca for all your beauty needs. Clearly, if it’s not available at Sephora, it’s not available (and, frankly, you just don’t need it).
But there’s a reason that the international conglomerate of stores resonates with so many women. According to Zippia, 77 percent of all Sephora employees worldwide are women. What’s more, the store has a pretty interesting demographic split: while white women make up the majority of the employees (coming in at 54 percent), nearly half of the company’s employees are people of color (POC). As a further demographic breakdown, approximately 23 percent of all employees identify as Latina (and this also includes Afro-Latina), while 12 percent of employees identify as Black or African-American.
Sephora in the News: DEI & The British Royal Family
Recently, Sephora made headlines when self-proclaimed fans of the British royal family began putting April Reign, a Black woman, and Sephora’s equity advisor, under fire for what they perceived was a slight against Kate Middleton, Prince William’s wife.
.@Sephora your equity advisor’s tweet is indirect conflict with your Mission Statement. The MS says “expand the way the world sees beauty.” Changing the way your slanderous advisors see #women age would expand on your purpose as women of any age are beautiful. #PrincessofWales pic.twitter.com/wLWvudU6mM
— The Caribbean Prince (@Freedom16356531) February 20, 2023
The spokesperson equity/diversity advisor for @Sephora PR team, whose name is April Reign is a supporter of Meghan Markle and has been caught bullying Catherine, the Princess of Wales’ for her physical appearance 😬😬😬😬
— Duchess Pinocchio🤥Overseas-MegaLIAR (@TheFakeDuchess) February 20, 2023
Definitely not good optics for a brand😳 pic.twitter.com/zlRFKOy3qK
Reign of April attacking the Princess of Wales because she represents everything that Megan Markle aspires to be, but isn’t. Why are black women taken in so easily by this grifter, who wouldn’t give them the time of day ‘ cause they be too poor and too black!
— Sionnach (@Sionnach5324) February 20, 2023
Despite the overblown proclamations and feigned pearl-clutching, Reign’s affiliation with the company remains. And we love to see it!
In that spirit, we’ve come up with five must-buy products from the beauty superstore. Head on over to Sephora using the links below and click on “add to cart” when prompted!
If there’s one thing our girl Rihanna is quite good at, it’s the art of the deal. Her Super Bowl performance — which revealed yet another bun in the oven with her longtime love, A$AP Rocky — was a marketing dream come true, and she continues to co-brand with this Gloss Bomb lip luminizer that features cute football-themed packaging. Great co-branding aside, though, this continues to be a Sephora favorite because of its timeless shine and subtle colors.
Creme de la Mer products certainly aren’t cheap, but they’re well worth every penny. Its main ingredient is sea kelp, and its unique proprietary blend of what is known as “Miracle Broth” keeps all skin types firm and supple. Best of all, it’s hypoallergenic, so there’s no need to worry about a potential breakout. Sephora has Creme de la Mer at the best prices, so best to scoop it up here!
Speaking of celebrity products, Tracee Ellis Ross has her own line of products that are also available at Sephora, and to say they’re popular is an understatement. If you’re someone who needs some quality hair care products on the go, look no further than this Curl Cocktail hair set, which comes with a convenient travel bag for “curlies on the go.” Get it from Sephora as a gift for you…or someone else!
The name “Danessa Myricks” certainly should sound familiar to longtime 21Ninety readers — in fact, her products were prominently featured at last year’s Met Gala on famous faces like Kris Jenner and Kela Walker. One of her most popular products is the Yummy Skin Blurring Balm Powder, which is a “texture reducing, coverage boosting, blurring balm, that balances oils throughout the day while maintaining hydration,” per Sephora’s description. But however you choose to describe it, we call it “awesome” and a “must-have”!
Wash day is different for everyone — but if you’re looking for a product that is good for all hair types, the Curl Charisma hydrating shampoo is perfect for you. Made of rice amino and avocado, this hydrating shampoo reduces frizz while keeping your curls looking their best. For soft waves and healthy hair, pick up this bottle of Curl Charisma at Sephora today.