SZA is now making waves in the beauty industry. Her new makeup brand, Not Beauty, has officially launched, and it’s already causing a stir. Fans are already anticipating her first drop, a trio of high-shine, moisturizing lip glosses.
A Personal Touch to Beauty
The first three shades from Not Beauty are Strawberry Jam, In the Flesh, and Quartz. They each blend subtle color with nourishing ingredients. Packaged in sleek, wood-textured tubes, the glosses speak to SZA’s signature mix of nature, softness, and edge. Each gloss is priced at $23, vegan, and cruelty-free.
This move into beauty isn’t sudden, however. SZA has been teasing her products for months, including a soft rollout during her Super Bowl appearance and music video moments. In interviews, she describes the line as a reflection of her journey with self-image and identity.
“I wanted something that felt like it belonged to me,” she told Vogue. “Not just a trend, but something that felt like truth.”
SZA Embracing Individuality
The name Not Beauty isn’t just a branding choice, it’s a philosophy. SZA is flipping the script on what beauty means. She’s said the line is for people who have “never felt seen” or have felt like beauty wasn’t made with them in mind. Her goal is to build a brand that doesn’t define or limit beauty, but expands it.
Fans can shop the glosses at her Grand National Tour pop-up experiences, running through cities like Seattle, Toronto, and Atlanta between April 19 and June 18. No concert ticket is needed to enter, making the experience inclusive and accessible.
Celebrity Beauty Brands Making Waves
SZA is joining an ever-growing list of celebrities redefining beauty standards through their own brands. Among the most impactful is Fenty Beauty, launched by Rihanna in 2017. Fenty disrupted the industry by offering 40 shades of foundation at launch, a bold move that made inclusivity a must-have across brands. Today, the brand offers skin tint, blush, bronzer, and even fragrance, continuing to lead with both diversity and innovation.
Rare Beauty, launched by Selena Gomez in 2020, is equally purpose-driven. Gomez created the brand with a focus on mental health and embracing imperfection. Rare Beauty includes a diverse range of makeup products but also actively supports mental health initiatives through its Rare Impact Fund. The brand encourages users to define beauty on their own terms.
Then there’s WYN Beauty, the year-old line from tennis icon Serena Williams. WYN—which stands for “Will, Yes, Now”—focuses on performance and empowerment. Designed for busy women who want makeup that moves with them, WYN Beauty offers bold lipsticks, reliable foundations, and long-wear eye products, all in shades that cater to a wide spectrum of skin tones.
Each of these celebrity-led brands brings something unique to the table: purpose, authenticity, and a deep connection to their communities. SZA’s Not Beauty is stepping into this legacy with a voice that’s both refreshing and necessary.